15 Social Media Content Ideas

Creating a consistent flow of fresh, engaging social media content can sometimes feel like a daunting task. To help spark your creativity, here’s a list of 15 social media content ideas to get you started:

Run a Competition

Competitions are a fantastic way to boost engagement and expand your reach. They’re especially effective for consumer-based products or services but can work for B2B too. Keep your prizes authentic and relevant—seasonal giveaways or product samples often work best.
Top Tip: Keep the competition question simple and ensure it’s a true giveaway. Avoid tying winners into further purchases, as this can frustrate your audience.

Ask Topical Questions

Engage your audience by asking their opinions on trending or relevant topics. Avoid divisive subjects like politics or religion, but fun or thought-provoking questions can drive great interaction.

Product or Service Demonstrations

Share how-to guides, behind-the-scenes videos or visuals showing how your product or service works. These can be in written format, diagrams or short, engaging videos.

Customer Interviews

Highlight a loyal customer’s perspective. Whether through a written testimonial or a short interview, showcasing real-life experiences builds trust and authenticity.

The Pleasantries

Simple acts of kindness online can go a long way. A “Good Morning” post, weekend wishes, or replying to others’ greetings shows your human side. Social media is about being social, after all!

Reuse and Refresh Content

Don’t be afraid to dig into your archives. Update and repurpose older posts with fresh imagery or rewritten captions. Breathing new life into past successes can save time and boost engagement.

Team Up or Recommend

Collaborate with other businesses or recommend trusted suppliers and colleagues. Sharing their content with a thoughtful comment not only helps them but also aligns your brand with their audience.

Create How-To Guides

How-to guides are always in demand. Share tips on assembling a product, explaining service levels or demystifying jargon. Post snippets of the guide on social media and link back to your website for the full content.
Top Tip: Include a clear call to action in case readers need further assistance.

Share Case Studies

Case studies are a marketer’s best friend. They show how you’ve solved a client’s problem and delivered results. Add a personal touch by including a client quote or testimonial to make it even more impactful.

Go Live

Live video is great for building anticipation and engagement. Announce your live session with teaser posts and deliver value through product launches, tutorials or Q&A sessions. It’s not for the faint-hearted but can be incredibly effective.

Use Memes and GIFs

Humorous and relatable content never goes out of style. Create memes or use GIFs that align with your brand’s voice. They can be light-hearted, service-related or just for fun to spark engagement.

Run Polls

Polls are a brilliant tool for market research or starting a conversation. They’re easy to create and often highly engaging. Even light-hearted polls (e.g., “Scones: Cream first or jam?”) can generate huge interaction.

Respond, Acknowledge and Give Shoutouts

Always reply to comments, questions and reviews—even the less-than-positive ones. Address feedback publicly to show you’re responsive. Thank loyal followers who regularly interact with your content. Gratitude goes a long way!

Spotlight Team Members

Celebrate your team by sharing their achievements, anniversaries or expertise. Adding a human face to your brand personalises your business and builds trust.
Top Tip: Always seek team members’ permission before sharing their details or photos.

Share Good News

Celebrate milestones, achievements, birthdays or even hitting targets. Good news is contagious and with so much negativity in the world, your audience will appreciate seeing something positive.