5 Tips for Making the Most of Your Facebook Business Page
If you’ve set up your Facebook business page and are now wondering how to get the best from it, there are plenty of tools available to help you optimise engagement and visibility. To get you started, here are five tips for improving customer interaction and boosting your online presence without much effort.
Subscribe to Events
Facebook’s ‘subscribe to events’ button is a handy tool if you run regular events. This feature allows followers to subscribe to your upcoming events and receive notifications, making it easier for them to stay in the loop. You can also subscribe to your own choice of events and have these appear on your Facebook page calendar, giving your audience insight into where you’ll be next. For a quick guide on how to ‘subscribe’ to events and encourage your followers to get notified, check out Facebook’s help pages. Note: subscribers don’t need to like your page to subscribe to your events!
Customer Reviews
Customer reviews are incredibly powerful for any business. With Facebook, customers and fans can rate your product or service and leave comments, which appear as a cumulative star rating on your timeline. To include ratings and reviews on your page, simply add your business location in the personal info section of your page settings. This will allow you to place your business on the map and check the star ratings box. Once enabled, customers can click the ‘add review’ box on your page to leave feedback.
Be mindful that you cannot edit reviews. If you receive a negative review, it’s best to address the issue professionally with the user. Facebook will only remove a review if it’s not genuine, not simply because it’s bad. If you need specific advice on handling reviews, feel free to contact us on 01604 654545 or email hello@thelasthurdle.co.uk.
Get Notifications
Notifications keep you informed about what’s happening on your page, such as when someone posts a review, sends a message or leaves a comment. This allows you to respond promptly, which is key for maintaining good customer engagement. You can receive these notifications on your mobile or via email and choose which events or actions you want to be notified about.
For your followers, the ‘get notifications’ option ensures they see the posts you publish, even though not all posts are shown to all page likers by default. Encourage your followers to select this option by clicking the dropdown under the ‘like’ button and ticking ‘get notifications’.
Facebook Video
Facebook video has become a major player, rivalling even YouTube in terms of content sharing. Businesses can easily upload videos that autoplay in news feeds, encouraging users to watch, share and comment. Video is a fantastic way to engage customers—whether you’re sharing product advertisements, tutorials, event highlights or updates. Videos tend to generate higher engagement, so it’s a great tool for your business page.
Facebook Mobile
With the majority of users accessing Facebook through mobile devices, it’s crucial to optimise your content for smartphones and tablets. Facebook has expanded its mobile targeting through GPS and Wi-Fi networks with features like place tips. This feature delivers information and recommendations to users based on their location. For example, if a customer enters your restaurant, place tips can display your menu, special offers or recent reviews directly at the top of their news feed. This tool enables businesses to share location-specific information instantly, helping to drive footfall and boost engagement.
5 Tips for Making the Most of Your Facebook Business Page
These five simple tips will help you get the most out of your Facebook business page and improve how you engage with your audience. Social media management is essential for any business and keeping up with the latest features and updates on platforms like Facebook can give you a competitive edge. A few small tweaks here and there can make a significant difference to your page’s success!
