Social Media Marketing Top Tips
Social media marketing is an essential tool for promoting your business, building relationships and engaging with your target audience. Below are Be Yourself
I strongly believe in this principle for every aspect of life, especially in business. As Rob Brown says, “Everyone else is taken, be yourself.” You are unique, and your personality is a valuable asset. Don’t shy away from being authentic – your input is relevant, and people appreciate genuine interaction.
- Engage and Interact
Social media is not just a free advertising platform – it’s a space for interaction. If all you do is post without engaging, people will start to hide your content or block you, making your efforts futile. The clue is in the name: it’s social media, so get involved in the conversation! - Raise Awareness Through Groups
Join professional LinkedIn or Facebook groups and start meaningful discussions. Establish yourself as an expert in your field by contributing valuable insights. Whether you’re a financial advisor or a fashion enthusiast, these groups are great for raising your profile and positioning yourself as a go-to person in your industry. - Blog Regularly
Write interesting, insightful and informative blogs about your business, products or services. Offering snippets of free advice can set you apart from the competition. Share your blogs across all your social media platforms but be mindful not to over-post the same content in every group or forum, as this can be seen as spamming. - Show Your Face
People buy from people, so ensure that your social media profiles include a clear, professional image of yourself. Avoid overly formal or casual pictures – strike a balance that shows your personality while maintaining professionalism. A recognisable photo helps build trust and personal connection. - Link Back to Your Website
One of the main goals of social media marketing is to drive traffic to your website. Make the buying process easy for potential customers by linking directly to the product or service pages you’re promoting. Don’t make them hunt around your site – give them what they’re looking for quickly and easily. - Use Shortened URLs
Take advantage of URL shortening tools to create cleaner, more professional links. This not only improves the appearance of your posts but also makes it easier for customers to access your content. It’s also useful for branding purposes and looks great on business cards. - Use a Social Media Dashboard
Tools like Hootsuite or similar platforms allow you to schedule your social media posts in advance. This saves you time and ensures that your content is consistently reaching your audience while you focus on other aspects of your business.
- Implement a Social Media Policy
If your staff members are representing your company on social media, it’s important to have a clear policy in place outlining what is and isn’t acceptable. Consider adding a disclaimer like “All views are my own and do not reflect those of my company” to avoid any potential misunderstandings. - Have a Plan
Like any marketing strategy, social media marketing requires a well-thought-out plan. Define your objectives, whether it’s raising brand awareness, educating your audience or generating new business. Without a clear plan, your efforts may lack focus and direction. - Avoid Distractions
Social media can be a time-consuming distraction. To avoid this, set up a separate email account for social media notifications so they don’t clutter your work inbox. Schedule specific times to manage your social media activity to prevent it from eating into your productive hours. - Leverage Reviews and Testimonials
Reviews, recommendations and testimonials are powerful tools in building trust with potential customers. They reduce the perceived risk of doing business with you and provide credibility. Encourage satisfied customers to leave feedback to enhance your online reputation. - Focus on Quality, Not Quantity
Don’t be fooled by the numbers. Having a huge number of connections, likes or followers isn’t the goal – what matters is the quality of your interactions. Build meaningful relationships with your audience rather than focusing on growing your follower count. - Be a Connector
If someone asks for a recommendation on social media, use your network to help them find what they’re looking for. Becoming known as a connector adds to your credibility, strengthens your reputation and builds goodwill within your network. - Remember: Social Media is an ‘As Well As’, Not an ‘Instead Of’
Social media marketing should complement your other business development activities, not replace them. It’s not a miracle solution, but when used properly, it can be an incredibly powerful tool for building relationships, generating leads and raising brand awareness.
Social Media Marketing Top Tips
We hope you’ve found these social media marketing tips helpful and that you can apply them to your own campaigns. Leave a comment below to share your thoughts, tips or experiences and feel free to connect with us.
If you’d like hands-on support with your social media marketing strategy, get in touch with us at hello@thelasthurdle.co.uk we’d love to hear how you get on with your social media marketing – have fun and stay connected!
Social Media Marketing Top Tips
