Google Algorithm Launch on 1st November
When I hear the word “Algorithm,” I immediately think of those difficult mathematical equations from school. In the world of Google and websites, it becomes even more confusing and suddenly GCSE maths seems like a breeze in comparison. However, I’ll try to explain in simpler terms what a Google Algorithm is and how it’s changing.
When you enter a search query on Google, the algorithm looks for clues to give you the pages that are most relevant to your search. So, relating back to mathematics, it formulates and processes your question, taking into account additional factors such as your location, the freshness of the content and numerous other elements. Based on these calculations, Google presents a range of websites and pages for you to choose from.
Google Algorithm Launch on 1st November
There’s a new Google Algorithm update set to launch on 1st November 2015, and it will primarily affect mobile devices. The goal of this update is for Google to stop showing results that cover most of the content with an advert urging users to download an app. This change is part of Google’s ongoing efforts to ensure its search engine remains user-friendly, so users won’t waste time closing down these intrusive pages or downloading apps just to access information.
Most of us find these prompts to download apps quite annoying, so many people are welcoming Google’s new approach. However, this could spell trouble for companies that rely on this method to promote their business. Google recommends that businesses use smaller banners rather than full-page prompts to advertise app downloads, ensuring they still catch the user’s attention without overwhelming the page.
Knowing the dates of these Google updates is helpful for businesses, as they can explain changes in website rankings and traffic. Being aware of updates also allows businesses to make the necessary adjustments to their sites to stay aligned with Google’s guidelines. You can find out more about this latest Google Algorithm update and check whether your business will be affected by visiting Google’s official site.
Content written by Emily Stevenson, on secondment to The Last Hurdle for work experience, studying History at York University.
