Corporate Photo Shoot – Do Something Different!

We’ve all seen them – the board in reception or the “Meet the Team” page on a website with the usual suspects: headshots of the Managing Director, HR Director, Marketing Manager, CEO and so on. While most businesses opt for the standard “face forward and shoot” approach (which tends to make everyone look like they’ve just been in a police line-up), choosing something more creative can help you stand out from your competitors and leave a lasting impression on visitors.

Our tip: think less “passport photo” and more “real-life snapshot” to really catch your customer’s attention.

Why a Dynamic Corporate Photo Shoot Works

A more dynamic corporate photo shoot can add personality and impact to your website, giving customers a deeper insight into who you are and the level of service you provide. The team photos don’t have to be a simple head-and-shoulders shot. You can capture your staff doing what they do best—working with a colleague, answering the phone, solving a problem, giving a talk at a conference or even standing with the city skyline in the background. The possibilities are endless.

If you’re an SME with only a few key staff members, you might not think much about a photo shoot, but it’s worth investing some time to get it right. Add some pizzazz, show off your corporate assets and create an impact that sets you apart.

Corporate Photo Shoot – Things to Avoid

• Avoid the passport-style photo: This does nothing to grab attention or make your business look appealing to the public.
• Don’t be too informal: While a fun photo of you holding a beer at the office Christmas party may seem brilliant in the moment, it could come across as unprofessional to some viewers.
• Steer clear of amateur shots: Avoid using in-house pictures taken by amateurs with their smartphones. There’s a time and place for candid photography, but the corporate photo shoot is not it. This is your business image, so keep it professional.

Corporate Photo Shoot – Things to Embrace

• Hire a professional: Yes, it’s an investment, but a professional photographer will produce high-quality images that can be used across multiple platforms—your website, social media, brochures, and more.
• Show your personality: Your photos should be sharp and dynamic, helping to forge a connection with potential customers. You want to appear trustworthy and professional, but not robotic.
• Use your environment: You don’t have to stick to a sterile white background. People are interested in seeing where you work. It could be your desk, outside the office, in a corridor or even getting out of the lift. Show off your workspace as part of your brand.
• Plan your photoshoot: Don’t just gather everyone and have them stand in a line. Get creative and involve your staff in coming up with an interesting concept that reflects your business values and culture.

Stand Out with Creativity

As a business owner, you’re already creative in your product development and online presence, including your website. Putting together a selection of dynamic, engaging staff photos is simply an extension of that creativity. Give it the care and attention it deserves and your customers will appreciate the effort. After all, your team is the face of your company—show them at their best!