Why Graphics Are Important for Successful Social Media Marketing

The old adage that a picture paints a thousand words is more relevant than ever in social media marketing. As humans, we are inherently visual, processing images faster and more effectively than written text. Images grab our attention, spark interest and evoke emotional responses in ways that simple words often can’t.

Why Graphics Are Important for Successful Social Media Marketing

Adding a colour picture or a video to a Twitter post can increase the likelihood of someone clicking on the link by 80%. When information is paired with an image, we are much more likely to remember it compared to text alone. This is why 65% of top marketers believe that visual content is key to communicating their brand and telling its story effectively.

How Things Have Changed

Graphics have become even more important today because we are constantly bombarded with information from multiple sources—whether that’s on our computers, mobile phones, tablets or as we walk down the street. This information overload has led many to believe that our attention spans are becoming shorter, making it harder to hold someone’s attention with just words. The real issue is that there are more distractions competing for our attention. Standing out from the crowd is increasingly vital if you want to market your brand successfully on social media. We are inundated with content and much of it is quickly processed and discarded unless it resonates with us. If a post doesn’t immediately catch our attention, it risks getting lost in the noise. In this sea of “white noise,” a striking image can be the difference between being ignored and being noticed. Next time you’re scrolling through a social media platform, take note of how often your eye is drawn to posts with images. Text-only posts tend to blend together and are easily overlooked. According to social media news site Sendible: “Images have a strong emotional factor, and emotions have a powerful pull on us. The right picture can bring out strong emotions such as compassion, joy, disgust, or even hate—a fact long known by sociologists, marketers, and politicians alike.” The statistics back this up. On Facebook, posts with images get 150% more likes than text-only posts. This may also explain the rising popularity of image-focused platforms like Pinterest and Instagram, where visuals dominate and text plays a secondary role.

The Power of Visual Content in Marketing

Simply adding an image to your social media post can significantly increase your chances of being noticed and encourage more clicks through to your website. Here are a few compelling statistics that demonstrate the power of visuals in marketing:

• Shoppers who view a product video are almost twice as likely to make a purchase as those who don’t.
• Infographics are liked and shared three times more on social media than other types of content.
• Visual content is 40 times more likely to be shared on social media than text-only posts.

Why Graphics Are Important for Successful Social Media Marketing

In today’s crowded digital landscape, using strong visuals is no longer just a good idea—it’s essential. Incorporating relevant and impactful images or videos into your social media posts can dramatically improve engagement and help your brand stand out from the competition. If you’d like to discuss any aspect of your social media marketing, or need help creating engaging content and graphics, contact our team of specialists at 01604 654545 or email hello@thelasthurdle.co.uk.