How to Overcome Bloggers Block
Marketers often emphasise the importance of a well-written, regularly updated blog for your business website. Not only can it boost your SEO, but it can also position you as an expert in your field – someone trusted and worth following. Ideally, your articles can be shared across your social media platforms, raising your profile and extending your reach.
How to Overcome Bloggers Block
One common issue many businesses face is coming up with fresh topics to write about. Initially, it might seem easy – there are always four or five popular topics you can discuss. However, as time goes on, generating new ideas becomes more challenging.
When this happens, two things typically occur. First, businesses often neglect their blog and focus on easier marketing tasks. Secondly, they may start selecting weaker topics that stray from their core expertise and business focus.
My advice? Stay focused on specifics.
Choose an aspect of your business that you know inside out and use your knowledge to create content that is valuable and engaging for your audience. This could take the form of how-to guides, informative articles, case studies or breaking industry news. It can be helpful to go back to basics and look at your business from your customer’s perspective. Ask yourself: What do they really want to know? How can I help them?
For example, if you’re a jewellery designer, a post on how to care for a particular type of jewellery could be both interesting and useful. If you’re an accountant, demystifying technical jargon and explaining it in simple terms could provide valuable engagement.
The Hidden Wealth of Topics
While some businesses seem to have an endless supply of blog topics, others operating in more niche industries may struggle. However, the range of potential topics is often much wider than you initially think.
Here’s a quick mind-mapping exercise to help spark new blog post ideas:
- Take a large sheet of paper and write your business name in the centre.
- Draw arrows branching out to different subtopics related to your industry or the types of customers you serve.
- From each subtopic, create additional branches for specific questions or themes relevant to those areas.
Example: For an accountant, one subtopic might be “tax returns”. Possible blog topics could include:
- What is a tax return?
- How do I fill in a tax return?
- What is corporation tax for businesses?
- When is my tax return due?
- What happens if I miss the tax return deadline?
Each of these questions can be turned into an engaging blog post. For potential clients, these posts provide practical, useful information. By educating your customers and offering practical advice, you establish yourself as an authority in your field.
Build a Blog Post Bank
You’ll find that generating blog ideas is easier than expected. Compiling a list of future blog topics ensures that you don’t find yourself stuck for inspiration when it’s time to write.
If you need help creating engaging blog content, The Last Hurdle’s copywriting experts are here to assist. Contact us at hello@thelasthurdle.co.uk or call 01604 654545 to find out how we can support your content strategy.
