Google Assets for Small Businesses

As a small business owner, leveraging Google’s extensive suite of tools can revolutionise the way you manage, market and grow your company. While many small businesses are aware of Google Maps or Gmail, there’s a whole host of Google Assets available to help streamline operations, optimise marketing efforts and analyse performance.

The best part? Many of these tools are free or come at a minimal cost, making them highly accessible even for start-ups.

Google Assets for Small Businesses

All you need is a single Google account to access these powerful tools:

1. Google My Business

Managing your online presence is essential, and Google My Business (GMB) is a free tool that simplifies the process. Once your business is verified, you can:

• Control what customers see when they search for your business.
• Manage your Google Maps listing and ensure it’s accurate.
• Post updates about promotions, offers, or important announcements.
• Engage with customers by reading and replying to reviews.
• Create a simple website directly from your business profile (ideal for those without a dedicated site).

GMB also provides analytics, showing how people find your business, their location and how they interact with your listing.

Explore Google My Business

2. Gmail and G-Suite

Professional communication is vital for small businesses, and Gmail provides a secure, efficient and highly flexible platform. Paired with G-Suite, you also get access to:

• Google Docs, Sheets and Slides for word processing, spreadsheets and presentations.
• Google Drive for seamless cloud storage and file sharing.
• Google Meet for video conferencing.

G-Suite offers a scalable solution for businesses of all sizes, enabling collaboration and secure data management across your team.

Learn more about G-Suite

3. Google Drive

A cloud storage solution that allows you to store, access and share documents securely. Google Drive ensures:

• Remote access to all your files from any connected device.
• Customisable sharing permissions for teams or individuals.
• Integration with other Google tools for seamless collaboration.

It’s particularly useful for businesses managing large amounts of data or needing quick access to shared files while on the move.

Discover Google Drive

4. Google Voice

Managing business calls on the go is a breeze with Google Voice, a cloud-based telephony system. Features include:

• The ability to forward calls to your mobile or other devices.
• A single business number you can use anywhere in the world.
• Call recording, voicemail and text messaging options.

Learn more about Google Voice

5. Google Calendar

A scheduling tool that helps you manage appointments, deadlines and events. Google Calendar is especially useful for:

• Keeping track of team schedules.
• Setting reminders for important tasks or client meetings.
• Integrating with Google Maps to provide directions to appointments.

Explore Google Calendar

6. Google Analytics

Understanding your website’s performance is essential, and Google Analytics provides detailed insights into:

• Your most visited pages.
• Visitor demographics, including location and behaviour.
• Referring sites driving traffic to your website.

This invaluable tool helps you optimise your site and tailor marketing strategies to boost engagement and conversions.

Discover Google Analytics

7. Google Ads (AdWords)

If you’re looking to drive traffic quickly, Google Ads is a powerful PPC (Pay-Per-Click) platform that allows businesses to:

• Target specific demographics, locations and interests.
• Set budgets to control spending.
• Measure campaign success through detailed analytics.

For small businesses, even a modest budget can yield significant results when campaigns are well-optimised.

Learn about Google Ads

8. Google Search Console

A must-have tool for monitoring and maintaining your site’s health, Google Search Console provides:

• Insights into how users are finding your website.
• Alerts for broken links, crawl errors or indexing issues.
• Valuable data on which keywords drive traffic to your site.

Integrating it with Google Analytics gives you a more comprehensive understanding of your audience and how to attract them.

Find out more about Search Console

Why Small Businesses Should Embrace Google Assets

Google’s suite of tools is designed to simplify the complexities of running a business in our digital age. Whether it’s maintaining a strong online presence, improving communication or analysing customer data, these tools offer robust solutions tailored to small businesses.

Most of these services are free or come at an affordable price point, making them accessible to companies of all sizes. And with Google’s excellent library of help resources, even the most complex tools become manageable.

Get Started with Google Assets Today

The connectivity and efficiency provided by Google tools make them indispensable for any business aiming to thrive in the online marketplace. Whether you’re just starting or looking to expand your reach, incorporating these tools into your strategy can deliver tangible results.

Need help navigating Google’s assets or integrating them into your business strategy? Contact The Last Hurdle today on 01604 654545 or email hello@thelasthurdle.co.uk for expert advice and support.