We are a marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
SEO
SEO
SEO
Organic and
Pay Per Click
Empowering Your Vision, Amplifying Your Voice!
In today’s competitive digital landscape, simply having a website is no longer enough. To stand out, you need to be visible. That’s where our SEO services come in. Whether you’re looking to climb search engine rankings organically or prefer a more immediate solution with pay-per-click advertising, The Last Hurdle is here to help.
What is SEO?
Search Engine Optimisation (SEO) is the process of improving your website’s visibility on search engines like Google. By optimising various elements of your site – such as content, structure and technical performance – SEO helps your business rank higher in search results when people look for products or services related to what you offer. The goal of SEO is to increase traffic to your website, making it easier for potential customers to find you online and, ultimately, boosting your business’s visibility and growth.
Organic SEO – Long-Term Growth, Naturally
Organic Search Engine Optimisation (SEO) is the process of improving your website’s visibility in search engines like Google without paid ads. It’s all about using the right strategies, structure and content to ensure your site shows up when potential customers search for product and/or services like yours.
Our Organic SEO Services Include:
1.
Keyword Research
We dig deep to find the most relevant and high-performing keywords for your business, ensuring you rank for the terms your customers are searching for.
2.
On-Page Optimisation
From metadata to internal linking, we fine-tune your website’s structure to make it as search-engine-friendly as possible.
3.
Content Creation
Great content is key. We’ll help you craft blog posts, articles and service pages that not only engage your audience but also signal to search engines that your site is a trusted authority in your field.
4.
Technical SEO
Behind the scenes, your website needs to run smoothly. We’ll audit your site’s technical aspects, like load speeds and mobile optimisation, to ensure it’s running at its best.
5.
Site Health Analysis
Using tools like SEMrush, we conduct a detailed website audit to analyse and improve the overall health of your site. This audit helps identify broken links, missing metadata, slow-loading pages and other technical issues that may be harming your search engine rankings.
6.
Link Building
We develop a strategy to earn high-quality, relevant links from other websites, which can significantly boost your search engine rankings.
Organic SEO is a long-term investment, but the benefits are worth the investment. You’ll see sustainable growth, increased web traffic and a stronger online presence over time. The best part? Once you’re ranking well, the traffic comes in without having to pay for each click!
Pay Per Click (PPC) – Fast Results, Instant Visibility
For businesses looking for faster results or those in highly competitive markets, Pay Per Click (PPC) advertising is an ideal option. With PPC, your business can appear at the top of search engine results pages (SERPs) right away. You only pay when someone clicks on your ad, making it a cost-effective way to drive targeted traffic to your website.
Our PPC Services Include:
1.
Google Ads Management
We create and manage campaigns that get your business noticed by the right people. From keyword bidding to ad copy creation, we handle all aspects of your Google Ads campaigns.
2.
Ad Copywriting
Powerful ads need engaging, relevant copy. We write compelling ad content designed to maximise clicks and conversions.
3.
Campaign Optimisation
We continuously monitor and refine your campaigns, ensuring you get the best return on investment (ROI) from every pound spent.
4.
A/B Testing
We test multiple versions of your ads and landing pages to find the most effective combinations for your audience.
5.
Remarketing
Stay top of mind with potential customers by serving ads to those who have previously visited your site or interacted with your brand.
PPC allows you to reach your target audience immediately, and with the right management, it can deliver excellent returns. Whether you’re looking to promote a new product, service or a time-sensitive offer, PPC advertising is a great tool for driving quick results.
The Link Between PPC and Organic SEO – Why Site Health Matters
It’s important to note that while PPC and organic SEO are separate strategies, they are intrinsically linked. The health of your website plays a crucial role in determining the success of both your organic rankings and paid campaigns. If your site is poorly optimised, you may find that your efforts are less effective.
Here’s how it works:
1.
Site Quality Score
When running PPC campaigns, Google assigns your site a Quality Score based on several factors, including landing page experience, relevance and load speed. If your site has broken links, slow load times or poorly optimised content, your Quality Score will be lower. This means you’ll end up paying more for each click, and your ads may appear less often or in lower positions.
2.
SEO Impact
Poor site health doesn’t just affect paid ads. If your website isn’t technically sound or user-friendly, search engines will rank it lower organically. Broken links, missing metadata and non-optimised images can all harm your organic SEO efforts.
3.
User Experience
Whether a visitor comes through a PPC ad or an organic search result, a smooth, fast and engaging website is key to keeping them on your page. If your site is frustrating to navigate or doesn’t load properly, visitors will leave – which not only hurts your conversion rates but can also lead to higher bounce rates, potentially, further impacting your SEO and PPC performance.
Why Choose
The Last Hurdle?
At The Last Hurdle, we understand that every business is unique. That’s why we tailor our SEO and PPC strategies to suit your specific goals. Our team of digital marketing experts will work with you to create a bespoke plan that aligns with your vision, ensuring your message is heard loud and clear by the people who matter most – your customers.
Here’s what you can expect when working with us:
Transparency
We believe in open communication. You’ll always know what we’re doing and why, with clear reporting and regular updates on performance.
Experience
With years of experience helping businesses of all sizes improve their online presence, we’ve got the expertise to deliver real results.
Personal Approach
We take the time to understand your business, your audience and your goals, ensuring that every strategy is tailored to fit your brand.
Ready to amplify your online presence? Whether you’re looking for long-term organic growth or a fast-track to visibility with PPC, The Last Hurdle is here to help you every step of the way. Let’s work together to make your business stand out online.
Contact us today to discuss how our SEO services can help your business grow!
Website Audits
At The Last Hurdle, we use industry-leading tools to conduct in-depth website audits. These powerful tools enables us to identify and fix issues that could be affecting your site’s performance in both PPC and organic SEO campaigns.
Our website audits help us:
Detect Broken Links and Images
Ensure all internal and external links are functioning properly and that images are correctly optimised, improving both user experience and site performance.
Analyse Site Speed
Slow-loading pages can drastically reduce your Quality Score in PPC campaigns and lower your organic rankings. We identify slow areas on your site and provide recommendations to enhance loading times.
Optimise Metadata and Tags
Missing or poorly structured metadata (like title tags and meta descriptions) can affect your site’s relevance for both organic search and PPC. We use SEMrush to check for any gaps and ensure your site is fully optimised.
Identify Technical SEO Issues
From crawlability to mobile usability, we use SEMrush to find and resolve any technical SEO issues that could be hurting your rankings or ad performance.
By running these comprehensive audits, we ensure your site is fully optimised and in great health before launching any PPC or organic SEO strategy. This holistic approach maximises your campaign’s effectiveness, ensuring both paid and organic efforts work hand in hand to deliver the best possible results.
Ready to Boost Your Online Visibility?
Whether you’re aiming for long-term growth with organic SEO or fast results through PPC, we’re here to help. Let’s work together to create a strategy that puts your business in front of the right audience.