Are You Using Instagram to Advertise Your Business?
With over 400 million users worldwide and three-quarters of them outside the USA, Instagram is fast becoming the social media platform of choice for a wide range of businesses. While it’s often viewed as a B2C platform, the truth is that Instagram’s highly visual nature makes it a great tool for B2B marketing as well. With the right strategy and a little imagination, Instagram can deliver fantastic results for your business.
Why Use Instagram for Your Business?
With so many companies already on Instagram, there is a ready-made audience for businesses looking to connect B2B. The platform offers a wide range of tools to help businesses stand out. As with any social media platform, the insights provided are invaluable, giving key information about followers, including demographic breakdowns and behaviours. This data can be used to target Instagram campaigns more effectively.
Features like carousel ads, which have more impact than single image ads, are worth exploring. You can add videos and multiple images to create eye-catching promotions that engage your target audience in imaginative ways.
Instagram Case Study 1: Salesforce
One company that used carousel ads on Instagram to great effect is Salesforce, a leading customer relationship management provider. Salesforce runs an annual event called Dreamforce, and their last campaign to promote this week-long conference combined the power of both Facebook and Instagram to build awareness across the business world.
Using the tagline “Head for the Cloud,” Salesforce launched an Instagram carousel campaign featuring a range of images tailored to their target demographic. By utilising Instagram’s cloud tools, they managed to reach nearly 5 million people, achieving a click-through rate of 1%. This success drove significant engagement and registrations for their event, making the campaign a win for their marketing team.
Instagram Case Study 2: TM Lewin
If you’re familiar with men’s fashion, you’ll have heard of the iconic shirt brand TM Lewin. With over 100 years of history behind them, TM Lewin has built a strong global brand and already found success on Facebook. Looking to expand further, they decided to test the waters on Instagram.
The goal was to reduce their cost per acquisition and Instagram helped them achieve impressive results. By using carousel ads to highlight the quality of their shirts and inviting viewers to learn more, TM Lewin successfully reduced their cost per acquisition by nine times. As a result, Instagram became their 4th most effective marketing platform for B2B.
The Power of Instagram
With 80 million photos uploaded to Instagram every day, it’s one of the most popular social media channels for visual content. Get your strategy right, utilise Instagram’s excellent targeting tools and it can become a highly effective platform for B2B engagement. In a world where the lines between B2C and B2B are increasingly blurred, Instagram provides a great way to tell your story and connect with other businesses.
Help is at Hand!
If you have any questions regarding Instagram advertising or need help with any aspect of your digital marketing campaigns, contact The Last Hurdle specialists on 01604 654545. We offer a wide range of digital marketing services and can create a bespoke package to suit your budget and goals. If you are looking to enhance your digital coverage, book a consultation with us. We can assist with your current strategy or devise a results-driven social media plan tailored to your business.
Email hello@thelasthurdle.co.uk or call 01604 654545 to book a complimentary consultation.
