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Is “Fake News” News? In recent months, the term “Fake News” has been at the centre of much debate, especially in the context of Brexit, the American Election and various other global events. But is fake news truly a new phenomenon? Not really. British tabloids have long been associated with sensationalist stories and social media[…]
Introducing Workplace by Facebook As many of you will have gathered from previous articles, I am an enthusiastic advocate of using Facebook for business. With the launch of Workplace, this enthusiasm has reached new heights. What is Workplace by Facebook? Most people are familiar with the origins of Facebook, which began as an internal communication[…]
Something for Free? There Should Be No Such Thing! We all love a bargain. It’s human nature to be drawn to discounts, sales and, best of all, freebies. I’m the first to join a queue when there’s a discount on my favourite products! But when you’re a small business owner, you’ll no doubt encounter those[…]
Adding a Services Section to Your Facebook Business Page If you’re using social media to market your business, chances are you already have a Facebook Business Page. It’s essential that your page clearly presents all key information about your business, including the services or products you offer. The ‘Services’ tab on Facebook is a brilliant[…]
Facebook Champions UK Female Entrepreneurs It was a great honour recently to be featured in an article by Facebook’s Chief Operating Officer, Sheryl Sandberg. The post appeared in Stylist’s People section and was entitled “We can shine a brighter light”: Sheryl Sandberg is on a mission to change women’s lives via business. The article addresses[…]
Protecting Your Business Using a Verified Twitter Account Recently, Twitter announced plans to make verified accounts more accessible, allowing more users to apply for verification rather than relying solely on Twitter’s selection. This change benefits public figures and major companies, enabling them to prove their authenticity, particularly when targeted by impersonation. In an earlier announcement,[…]
The Basics of 360 Degree Pictures 360 degree pictures have transformed the way we capture moments, offering stunning panoramic views perfect for scenic landscapes. Also known as panoramic shots, 360 degree pictures can now be easily taken using the ‘Pano’ feature on most smartphones. This makes it convenient to take a quick 360degree shot when[…]
How to Overcome Bloggers Block Marketers often emphasise the importance of a well-written, regularly updated blog for your business website. Not only can it boost your SEO, but it can also position you as an expert in your field – someone trusted and worth following. Ideally, your articles can be shared across your social media[…]
Organic Reach for Facebook Business Pages In recent years, the number of Facebook pages that users follow and the number of friends they connect with has significantly increased. This is why your news feed often features posts from your closest friends, family and the pages you interact with most, sorted by ‘Top Stories’ rather than[…]
How to Remove the Suggested Video Features in YouTube Embedding YouTube videos on your website or in a business presentation is an excellent way to engage your audience. Many people find it easier to absorb information through visual and auditory content, as opposed to plain text. However, the suggested videos that appear at the end[…]
