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Could the New Facebook Green Badge Boost Your Business Online? Facebook has long been a platform where businesses can engage with their customers, but until recently, it hadn’t introduced many updates specifically tailored to business pages. This has changed, with a number of new features designed to help companies interact more effectively with fans and[…]
How To Write A 30 Minute Blog Since high quality content became essential for businesses with an online presence, many have struggled with blog writing. For some, it comes easily, but for others, it can feel like pulling teeth, with one 300-500 word blog taking days to complete. If you want to get into the[…]
What Makes High Quality Content for Google? Most businesses and marketing professionals are aware that Google prioritises high-quality content when determining who tops the search engine rankings. In the past, it was a simpler task of adding the right keywords, acquiring a few good inbound links and avoiding any black-hat tactics. However, search engine algorithms[…]
Focus on the Solution Ever had one of those problems that seemed insurmountable? The kind that you just kept dwelling on? It’s all too easy to fixate on the problem itself, rather than focusing on the solution. Worrying about the issue won’t get you any closer to resolving it. In fact, it only drains your[…]
Why You Should Add Google Custom Search to Your Site One of the key aspects of effective website management is ensuring that visitors can easily find the information they need. While a clear site structure and good internal linking are essential, as your site grows, it becomes increasingly beneficial to include a search function. Adding[…]
How to Ask for the Business! At The Last Hurdle, our expertise lies in helping businesses develop by providing the tools, advice and strategies they need to move forward. One area where many SMEs struggle is sealing the deal once all the presentations and discussions have wrapped up. You’ve got the product, the skills, the[…]
10 Benefits of Joining a Networking Group If you are serious about pushing your business forward and developing new ideas to deliver a better service to customers, joining a networking group where you meet like-minded people can be a great idea. While online platforms like LinkedIn have their place, there’s no substitute for face-to-face meetings[…]
Video Marketing for Small Businesses Video marketing is rapidly becoming one of the most effective ways to promote your brand. Whether you hire a videographer or shoot your own content, incorporating video into your marketing mix can significantly boost visitor engagement and improve your site’s Google ranking. People love to click on videos and when[…]
Why You Should Think Twice Before Posting Your Holiday Snaps! If you’re a Facebook fiend, Twitterholic, a prolific Pinterest poster, or an incorrigible Instagrammer, it’s probably second nature to post your latest adventures on social media for the world to see. It’s never been easier to snap a photo or post a comment that can[…]
Are Backlinks Good or Bad for SEO? There are few optimisation techniques that have been as widely used and misused, as backlinking. However, this doesn’t mean your business should avoid it altogether. Like most things in marketing, when done well, backlinks can significantly improve your Google ranking. Done poorly, they can harm your SEO and[…]
