We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Features vs Benefits The key to a successful sale is aligning the benefits of your product or service with your customers’ needs. Think of it as offering the solution to a specific problem they face. Today’s salespeople are problem solvers, using their product or service to make life easier for their customers. Features vs Benefits:[…]
The Benefits of Hosting Your Website on a VPS A Virtual Private Server (or VPS) provides the benefits of having your own personal web server while being part of a larger, dedicated system. This system can host the platform and various tools that your business needs to operate on the web. A VPS provider compartmentalises[…]
How to Write Brand Guidelines If you’ve been in business for any length of time, you’ll know how important your brand is. Most large companies have a strict set of guidelines for external organisations that are authorised to use their branding. Without brand guidelines, there’s a risk of misrepresentation—such as logos being incorrectly placed, stretched[…]
UK Business Growth A recent House of Commons report, compiling business statistics since the turn of the millennium, has shed some interesting light on how the UK business landscape has changed over the last 14 years. The number of private sector businesses has grown from around 3.4 million to just over 5.2 million, with the[…]
Are You Telling Your Customers What They Want to Hear? You may have developed the best marketing campaign in the world, but if you haven’t taken the time to understand how your customer is going to react, you could be wasting your efforts. Are your customers engaged? Are they truly interested in what you have[…]
Google Update Mobile Friendly Websites More and more of us now own a smartphone. We sit on the train in the morning or while enjoying our coffee at Starbucks or Costa, texting business associates, friends, potential customers or surfing the web for the latest news or to make a quick purchase. The truth is, many[…]
Complaint Handling is an Opportunity to Impress If your business has never received a complaint from a customer, you’re either very lucky, extremely good at what you do or you haven’t been trading for long! All companies receive complaints from time to time. If you’re adept at handling customer complaints, you can make the difference[…]
Ask The Chancellors On Monday this week, I had the pleasure of visiting Facebook’s office in London for a special event. I received an email invitation just a week prior—short notice, but I was delighted to confirm my attendance. Although I was bursting with excitement, we were asked to keep the details of the event[…]
How to Become An Effective Home Worker On the face of it, what’s not to love about working from home? No rush hour traffic, and you can stay in bed until five minutes before you start work! You don’t even need to get dressed if you don’t want to. Who wouldn’t want to skip the[…]
Video Keeping It Real The most engaging video content—the type most likely to go viral—often isn’t the polished, slick presentations. It’s real videos, featuring real people, showcasing real life (or, occasionally, cats chasing string!). When a presentation is overly polished, it feels like a commercial, something that talks at you. Why would you want to[…]
