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Read the Small Print Practically everything we sign up to these days comes with ‘terms and conditions,’ a contract or some form of agreement, whether it’s in hard copy or online. The reality is that many businesses and individuals, sign without fully reading through the details of what they are agreeing to. It’s only when[…]
The Importance of Making the Right First Impression We’ve all heard the saying ‘don’t judge a book by its cover’, yet that is exactly what we do. But is it so wrong? Every time we meet someone new, we form an opinion of them within the first few seconds and this impression is primarily based[…]
What to Consider Before You Rebrand It’s often said that a change is as good as a rest and in many instances, this is undoubtedly true. If you’re thinking about refreshing your brand or even going for a complete rebrand, it’s essential to take a step back, assess what you want to achieve and explore[…]
Managing the Unmanageable MD By Ellie Green, The Last Hurdle Ltd Office Manager and PA to Founder Jules White For the past two years, I’ve had the pleasure of working for an incredible person – Jules White, the MD of The Last Hurdle. In that time, I’ve learned a lot about organisation, flexibility and the[…]
How to Stop Selling Your Time If you run a business in the service industry, you’re probably familiar with the idea of charging by the hour. It’s something many of us do. You land a job, inform the customer how long it will take and charge £X per hour. While this may work fine if[…]
The Importance of Sustained Growth Every business wants to grow and for many, the quicker, the better. However, rapid expansion without the necessary infrastructure in place can lead to serious challenges. The business landscape is filled with examples of companies, both large and small, that have been overwhelmed by their own success—whether by launching a[…]
Put Some Personality into Your Blog Posts Blogs have become an essential part of marketing businesses online. Speak to any marketing expert and they’ll tell you that running a regular, well-written blog helps boost your brand and makes your website more visible on search engines like Google. However, many business blogs fall short because they[…]
How to Run a Successful Event Running an event can be an excellent way to raise your business profile. Whether it’s an informative workshop, training programme, exhibition, charity fundraiser or something else, there are simple steps common to all events that, if followed, will give it the best possible chance of success. The first thing[…]
Features vs Benefits The key to a successful sale is aligning the benefits of your product or service with your customers’ needs. Think of it as offering the solution to a specific problem they face. Today’s salespeople are problem solvers, using their product or service to make life easier for their customers. Features vs Benefits:[…]
The Benefits of Hosting Your Website on a VPS A Virtual Private Server (or VPS) provides the benefits of having your own personal web server while being part of a larger, dedicated system. This system can host the platform and various tools that your business needs to operate on the web. A VPS provider compartmentalises[…]
