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Why All SMEs Should Add Cloudflare Cloudflare is a US-based platform designed to enhance your website’s performance and security. Easy to set up and growing in popularity among businesses globally, it’s supported by industry giants like Microsoft and Google. Cloudflare operates as a Content Delivery Network (CDN), a system that optimises how your website reaches[…]
Facebook Gather In January 2018, I had the privilege of attending Facebook Gather, an exclusive event in Brussels where 250 delegates from across Europe came together to share best practices. Held at the architecturally impressive Cube, the event featured renowned speakers, including Facebook’s Chief Operating Officer, Sheryl Sandberg, who discussed efforts to combat fake news[…]
Busting The Video SEO Myth There is a lot of marketing myth surrounding video and Search Engine Optimisation (SEO). While video is undeniably a powerful tool that enhances user engagement, it isn’t the all-encompassing SEO solution that many claim it to be. Video is Popular Make no mistake, video content is incredibly impactful. It’s not[…]
Facebook Pixel Explained Social media marketing and advertising have evolved significantly over recent years, and nowhere is this more evident than on Facebook. If your business has used Facebook Ads, you may have come across Facebook Pixel – a powerful tool that helps track conversions, remarket to those who have visited your website and target[…]
Google Tag Manager Tag management is a critical aspect of SEO management but is often overlooked or underestimated by many businesses. One reason for this is the traditional difficulty of maintaining up-to-date tags and ensuring that web content is accurately tagged from the start. The Google Tag Manager (GTM) aims to simplify this process through[…]
Twitter Increases to 280 Characters The big news for Twitter enthusiasts this month is the increase in post character count from 140 to 280. It marks one of the most significant changes for the social media platform since it first launched in 2006. While the new limit was trialled in September, it officially rolled out[…]
Tips for Working Productively from Home Whether it’s because employers are adopting flexible working practices, you need to complete an urgent task in the evening or you’ve ventured into freelancing, more and more of us are choosing to work from home. One of the most crucial aspects of this shift, of course, is ensuring that[…]
Understanding Crawl Budget You may have heard the phrase crawl budget and wondered what it means for your website. For smaller sites, it’s not something that should cause undue concern, but understanding the concept can help you further optimise your pages and set your business up for better online success. What is Crawl Budget? Crawl[…]
10 Ways to Make the Most of LinkedIn For those looking to expand their business network or create an effective online job profile, LinkedIn is an invaluable platform. However, many users open an account, upload their CV, and then fail to take full advantage of the many features LinkedIn has to offer. Like all professional[…]
Social Media Marketing Plan – You’ve Got to Have a Plan, Stan! Social Media Marketing, like all business development efforts, will yield much better results when driven by a clear, structured plan. Without a coherent strategy, you may find that your time and money yield a disappointing return. Creating a Social Media Marketing Plan When[…]
