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Facebook Champions UK Female Entrepreneurs It was a great honour recently to be featured in an article by Facebook’s Chief Operating Officer, Sheryl Sandberg. The post appeared in Stylist’s People section and was entitled “We can shine a brighter light”: Sheryl Sandberg is on a mission to change women’s lives via business. The article addresses[…]
Protecting Your Business Using a Verified Twitter Account Recently, Twitter announced plans to make verified accounts more accessible, allowing more users to apply for verification rather than relying solely on Twitter’s selection. This change benefits public figures and major companies, enabling them to prove their authenticity, particularly when targeted by impersonation. In an earlier announcement,[…]
The Basics of 360 Degree Pictures 360 degree pictures have transformed the way we capture moments, offering stunning panoramic views perfect for scenic landscapes. Also known as panoramic shots, 360 degree pictures can now be easily taken using the ‘Pano’ feature on most smartphones. This makes it convenient to take a quick 360degree shot when[…]
How to Overcome Bloggers Block Marketers often emphasise the importance of a well-written, regularly updated blog for your business website. Not only can it boost your SEO, but it can also position you as an expert in your field – someone trusted and worth following. Ideally, your articles can be shared across your social media[…]
Organic Reach for Facebook Business Pages In recent years, the number of Facebook pages that users follow and the number of friends they connect with has significantly increased. This is why your news feed often features posts from your closest friends, family and the pages you interact with most, sorted by ‘Top Stories’ rather than[…]
How to Remove the Suggested Video Features in YouTube Embedding YouTube videos on your website or in a business presentation is an excellent way to engage your audience. Many people find it easier to absorb information through visual and auditory content, as opposed to plain text. However, the suggested videos that appear at the end[…]
A Few More Social Media Marketing Tips Social media marketing has firmly established itself as one of the most powerful tools available to SMEs. When leveraged effectively, it can deliver substantial returns on investment (ROI). According to Social Media Today, with the right approach and sufficient effort, social media can offer one of the highest[…]
Are You Making the Most of LinkedIn Long Form Posts? For some time now, LinkedIn has offered users the opportunity to publish long-form posts on their profiles. For small businesses, this presents a fantastic way to reach potential customers and networking partners, helping to build a solid online reputation. When you publish a LinkedIn long-form[…]
How to Open a Google Analytics Account Google Analytics is a powerful tool that helps businesses track and analyse the performance of their websites or apps. It allows you to see which pages generate the most traffic, how long users stay on each page and where your weaker areas are, making it easier to identify[…]
Are You Using Instagram to Advertise Your Business? With over 400 million users worldwide and three-quarters of them outside the USA, Instagram is fast becoming the social media platform of choice for a wide range of businesses. While it’s often viewed as a B2C platform, the truth is that Instagram’s highly visual nature makes it[…]
