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What the AWS Outage Taught Us About Business Continuity When the Cloud Falters Earlier this week, much of the internet quietly stopped working. From Adobe Stock to Amazon itself, the outage that hit Amazon Web Services (AWS) left millions of users locked out of the tools they rely on daily. It was a stark reminder[…]
The Content Audit – How to Find Hidden Gems in Your Blog Archive When was the last time you looked through your old blogs? If your answer is somewhere between “ages ago” and “never,” you’re not alone. Most businesses create brilliant content, post it, and then move on, leaving a digital treasure chest of forgotten[…]
Storytelling in Business Blogs – How to Write Content People Actually Want to Read Let’s be honest, a lot of business blogs can feel like they were written by a robot who’s swallowed a thesaurus. Technical, jargon-heavy, and about as exciting as watching paint dry. And yet, blogs are meant to attract, engage, and persuade.[…]
Content Repurposing – How to Get More Value Out of Your Content Creating high-quality content takes time, effort and brainpower (plus usually a strong coffee or two). But here’s the thing: too many businesses put hours into a blog, hit publish… and then let it quietly gather dust. Sound familiar? Don’t worry, you’re not alone.[…]
5 Website Tweaks That Instantly Improve Local SEO Let’s be honest: local SEO can feel like a dark art. But if your website isn’t pulling its weight, no amount of directory listings or Google posts will save the day. The good news? You don’t have to rebuild your entire site from scratch. A few smart[…]
Local Search – Why It Matters and How to Make It Work for Your Business When was the last time you searched for “plumber near me” or “best coffee in Milton Keynes”? Probably just before reading this article, right? You’re not alone. Your potential customers are doing it every single day. Local search is that[…]
Is Your Website Roadworthy? The Health MOT Every Site Needs Why Your Website Needs an MOT Too You wouldn’t drive your car for years without an MOT (well… you shouldn’t). Your website is no different. It may look fine on the outside, but under the bonnet there could be hidden problems slowing it down, locking[…]
Website Accessibility – Why Inclusive Design is Good for Business (and SEO) More Than Just Compliance When people hear “website accessibility,” they often think of legal checklists or complicated technical jargon. But here’s the truth: accessibility isn’t just about ticking boxes — it’s about making sure everyone can use your website. And here’s the kicker:[…]
Why Your Website Is Carrying Extra Baggage The Case for Minifying JavaScript and CSS What Does “Unminified” Even Mean? Ever run a website audit and been told off for “unminified JavaScript and CSS files”? Sounds dramatic, doesn’t it? Like your site’s hiding contraband in its code. Here’s the truth: JavaScript and CSS are the bits[…]
Robots.txt – The Bouncer at Your Website’s Door Meet Your Website’s Doorman If your sitemap is the guest list for your website, then robots.txt is the bouncer at the door. It’s a tiny but mighty text file that decides which guests (search engine crawlers) are allowed in, and which ones should be politely turned away.[…]
