We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
In Defence of Unfashionable Marketing Tools There’s a particular kind of criticism that crops up in marketing circles from time to time. “I hate stock images.”“That was clearly written by AI.”“Automation just feels impersonal.” They’re usually delivered as definitive statements. Sometimes as a slur against quality. Often without much interrogation of what the actual issue[…]
Website Health What It Is, Why It Matters, and Why It Needs Ongoing Attention Your website is one of your hardest-working business assets.Unfortunately, it doesn’t raise its hand when something starts to go wrong. Most websites don’t suddenly “break”. They drift. A plugin updates and quietly conflicts with something else.A page is removed without a[…]
What Is a Fractional Marketing Manager? If you’ve come across the term fractional marketing manager and thought, “That sounds interesting… but what does it actually mean?” you’re not alone. It’s one of those phrases that gets used a lot, often without much explanation. And yet, for many growing businesses, it turns out to be exactly[…]
What Every Homepage Should Include (And Why It Matters) A homepage carries more responsibility than any other page on your website.It’s the front door, the welcome mat, the first impression and the place where visitors decide whether they want to know more about your business. A great homepage doesn’t try to say everything.It includes the[…]
Website Credibility Clues How your website earns trust When someone lands on your website, they make judgements fast.Three seconds. Sometimes less. Before they click a button or read your carefully crafted copy, they’re scanning for something far more important: “Can I trust you?” These instant, subconscious assessments are what we call credibility clues, the subtle[…]
The Missed Marketing Opportunity Hidden in Plain Sight It’s a quiet Sunday morning and my mind drifted to the recent school photo day. I’m a parent, and like most parents I’ve been through plenty of these “smile for the camera” moments over the years. The routine never really changes, you send your child to school[…]
The Difference Between Content That Educates and Content That Converts Not all content should sell and not all content should teach.The trick (and the bit most businesses quietly struggle with) is knowing which is which… and when to use them. If you’ve ever started writing a blog that somehow morphed into a sales pitch, or[…]
Meta Titles and Descriptions – Small Words, Big Impact When it comes to SEO, it’s often the small things that make the biggest difference.Take meta titles and descriptions, those short snippets that appear in Google search results. They might not look like much, but they’re your website’s first impression. The make-or-break moment where someone decides[…]
What Does Google Look for in Good Content? Let’s be honest, Google can feel like a bit of a mystery sometimes.One minute your page is flying high, the next it’s hiding on page three wondering where it all went wrong. So, what does Google want from your content? The truth is simpler than most SEO[…]
Making Sense of Readability Scores Whether you’re writing blogs, product pages or newsletters, your goal is simple, to get your message across clearly. But even the most well-written piece can miss the mark if it’s hard to follow. That’s where readability scores help keep your content on track. Ever read a web page that made[…]
