What do we mean by sales ratios or averages and why does knowing them make your planning easier? The phrase sales ratios covers a multitude of sins and a bit like the famous 80:20 rule, can be used in a … Continue reading →
Much is generally made of one particular Google Analytics metric over most others and that’s the bounce rate. For those of you who don’t know, the bounce rate applies to the percentage of single page visits people make to your … Continue reading →
“A network consists of connecting lines which run in different directions. Crucially a network – especially a business network – ceases to be a network if there are no connecting lines. Creating and maintaining good lines of communications, in all directions, is … Continue reading →
There used to be a strategy in sales called the numbers game. The more people you cold called the more likely you were to get a sale. It can be a soul destroying and inefficient way to operate (depending on … Continue reading →
According to the BBC recently, search engines such as Google are going to begin giving ranking priority to sites that are visibly secure. Many businesses have steered clear of encryption in the belief that it slows page loading times and … Continue reading →
So you have set up your account on Facebook, LinkedIn, Pinterest, Google+ or Twitter and you’re ready to go. The problem is you suddenly don’t know what to post. There’s an adage on social media that people don’t really want … Continue reading →
We’d all like time to stand still once in a while if it means being able to get more things done but what happens when you can’t find the time? This is something we have discovered this morning with a … Continue reading →
A new and recent feature now available on LinkedIn means that a user can now customise their profile backgrounds with images in attempt to enhance their profile with cover photos. The facility means that not only can users make their … Continue reading →
Back in the day before our beloved internet, if you wanted to get your brand out there in front of thousands of people you needed to spend a significant amount of money on TV commercials or ad campaigns in the national … Continue reading →
“You’ve got to try this!!” Sounds reasonably innocuous, could apply to so many things. In this case it was the words shouted out as I hit the ground having just ‘fallen’ 2 and a half miles straight down. When Andy … Continue reading →
Featured below is a recent article from The Business Times for their Developing Northamptonshire feature. MD, Jules White talking about how important it is to be able to do for yourself, what you say you can do for others. Would … Continue reading →
