This week I received an email communication that stopped me dead in my tracks (and caused me to change the topic of this article). Probably, just like you I have received umpteen “Coronavirus deal emails” as some clumsy marketeer’s attempt … Continue reading →
Whether it’s because our employers are adopting flexible working practices, we’ve got to get that urgent job done in the evening or we’ve decided to set up on our own as a freelancer, more and more of us nowadays are … Continue reading →
Everyone likes a bargain. There’s no harm in that, it’s human nature after all. We love sales and discounts on our favourite products. Most of all we like stuff that comes free. Let me tell you when it comes to … Continue reading →
Google has updated its help page on local ranking factors quite significantly, as first noticed by Mike Blumenthal in April. Now included for the first time are specific guidelines on how businesses can increase their chances of being found by … Continue reading →
Should your business have a social conscience? After all, you’re not there to save the world. You’re there to build a company, make profits, provide employment and be successful. What does a social conscience have to do with all that? … Continue reading →
The notion of the customer is always right was originally directed at staff operating in the retail or leisure industries. When someone complains about the food being served, then it’s best to change it without too much fuss because that … Continue reading →
There are certain aspects of running a business that many of us would like to automate and there are plenty of tools out there to help do just that. The problem is that some SMEs, perhaps because they are stuck … Continue reading →
It’s that time of year again, new year, new start, and we all make personal new year resolutions, but what about for our business? Sure, we set goals and targets, but what about all the other little things that could … Continue reading →
As we make inroads into the new year, you might be thinking about what lies ahead in 2016 for your company. For all SMEs, stepping back and checking the vital signs of the business once in while is a pretty good thing to … Continue reading →
We all dread it, the boss announces that the photographer is coming in to do new headshots for everyone, and the apprehension will be pretty unanimous. Not many of us are overly happy to have a camera pointed at us … Continue reading →
I have been a sales professional for over 18 years and almost 5 years ago I started The Last Hurdle, with no financial backing and in the middle of a recession. Today we have offices on Moulton Park in Northampton, I … Continue reading →
Loss leaders and small businesses don’t mix – Take a perfectly good product, slash the asking price and throw it out to your potential customers. At first glance it can seem like a good idea: you want to build a customer base, … Continue reading →
