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Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may “want” to do a Pay Per Click (PPC) campaign but what they “need” is to[…]
And Faith is Restored… This week, I received an email that stopped me in my tracks and even prompted me to change the topic of this article. Like many of you, I’ve been inundated with “Coronavirus deal emails,” many of which are clumsy attempts to capitalise on panic buying. On the other hand, I’ve also[…]
Tips for Working Productively from Home Whether it’s because employers are adopting flexible working practices, you need to complete an urgent task in the evening or you’ve ventured into freelancing, more and more of us are choosing to work from home. One of the most crucial aspects of this shift, of course, is ensuring that[…]
Something for Free? There Should Be No Such Thing! We all love a bargain. It’s human nature to be drawn to discounts, sales and, best of all, freebies. I’m the first to join a queue when there’s a discount on my favourite products! But when you’re a small business owner, you’ll no doubt encounter those[…]
Facebook Champions UK Female Entrepreneurs It was a great honour recently to be featured in an article by Facebook’s Chief Operating Officer, Sheryl Sandberg. The post appeared in Stylist’s People section and was entitled “We can shine a brighter light”: Sheryl Sandberg is on a mission to change women’s lives via business. The article addresses[…]
The Business Benefits of a Social Conscience Should your business have a social conscience? After all, you’re not there to save the world. You’re there to build a company, make profits, provide employment, and be successful. What does a social conscience have to do with all that? The truth is, businesses are made up of[…]
Is The Customer Always Right? The notion that “the customer is always right” was originally aimed at staff in the retail and leisure industries, where handling customer complaints with care is paramount. If someone wasn’t happy with their meal, it was better to replace it without a fuss rather than argue, as other diners could[…]
Automating Your Business A Balanced Approach There are certain aspects of running a business that many of us would love to automate and there are plenty of tools out there to help do just that. However, some SMEs, perhaps pressed for time or seeking a quick fix, often see automation as a means to an[…]
20 Business Resolutions for 2016 It’s that time of year again—new year, new start! Many of us make personal resolutions, but what about for our businesses? Of course, we set goals and targets, but what about all the smaller improvements that could make a big difference? I’ve decided to combine New Year Resolutions with Business[…]
Joined-Up Business Development for 2016 As we progress through the new year, you might be thinking about what lies ahead for your company in 2016. For SMEs, taking a step back to assess the business’s vital signs every so often is a sensible move. You may have done well in 2015, but how can you[…]
