We are a marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Effective Sales Techniques for Small Business Owners I’ve been a sales professional for over 18 years and nearly five years ago, I started The Last Hurdle with no financial backing and in the middle of a recession. Today, we have offices in Moulton Park, Northampton, I employ a small team of experts and we’re expanding[…]
Loss Leaders and Small Businesses Don’t Mix Loss leaders and small businesses don’t mix. The idea sounds simple—take a perfectly good product, slash the price and offer it to potential customers. At first glance, it can seem like a good way to build a customer base, encouraging people to try your product or service and[…]
Fear Doesnt Stop Me Appearances can be so deceptive. We might look calm and collected on the outside, but underneath, our nerves and fears may be running riot. We all have our own hurdles that we need to ‘get over.’ Too often, our fears—whether rational or not—either prevent us from doing something or make it[…]
There Is No Value in Free The Dangers of Giving Stuff Away It can be tempting, especially when you are just starting out, to offer your products or services for free. The reasoning is simple: get your offering out there, let people use it, hopefully like it and then they’ll come back, willing to pay[…]
Focus on the Solution Ever had one of those problems that seemed insurmountable? The kind that you just kept dwelling on? It’s all too easy to fixate on the problem itself, rather than focusing on the solution. Worrying about the issue won’t get you any closer to resolving it. In fact, it only drains your[…]
How to Ask for the Business! At The Last Hurdle, our expertise lies in helping businesses develop by providing the tools, advice and strategies they need to move forward. One area where many SMEs struggle is sealing the deal once all the presentations and discussions have wrapped up. You’ve got the product, the skills, the[…]
10 Benefits of Joining a Networking Group If you are serious about pushing your business forward and developing new ideas to deliver a better service to customers, joining a networking group where you meet like-minded people can be a great idea. While online platforms like LinkedIn have their place, there’s no substitute for face-to-face meetings[…]
Digital Marketing Case Study It all began with a query at Head Office from a local beautician seeking advice on how to increase her business profile within the area. As per our usual procedure, we quickly identified the location of the business and passed the lead on to the relevant franchise – TLH02. Whenever we[…]
Business Growth Through Facebook As we approach our 4th birthday at The Last Hurdle, it feels fitting to reflect on our journey and appreciate just how far we’ve come. Starting from scratch at the end of June 2011, with no capital to invest and absolutely no revenue coming in, was a real motivator! Over the[…]
Needs Analysis A “Needs analysis” is often dismissed as sales jargon, a phrase that can put people off, especially those who instinctively mistrust anything sales-related. But what does it actually mean? Simply put, Needs Analysis is about finding out what your prospective client wants—before attempting to make a sale. It’s about asking: How may I[…]
