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Making the Most of Your Networking Activities One of the best ways to grow your business is through networking with like-minded people. Across the country, there are countless networking clubs and groups, but with so many options, choosing the right one(s) can be tricky. In fact, if you wanted to, it’s possible to spend all[…]
Read the Small Print Practically everything we sign up to these days comes with ‘terms and conditions,’ a contract or some form of agreement, whether it’s in hard copy or online. The reality is that many businesses and individuals, sign without fully reading through the details of what they are agreeing to. It’s only when[…]
The Importance of Making the Right First Impression We’ve all heard the saying ‘don’t judge a book by its cover’, yet that is exactly what we do. But is it so wrong? Every time we meet someone new, we form an opinion of them within the first few seconds and this impression is primarily based[…]
Managing the Unmanageable MD By Ellie Green, The Last Hurdle Ltd Office Manager and PA to Founder Jules White For the past two years, I’ve had the pleasure of working for an incredible person – Jules White, the MD of The Last Hurdle. In that time, I’ve learned a lot about organisation, flexibility and the[…]
How to Stop Selling Your Time If you run a business in the service industry, you’re probably familiar with the idea of charging by the hour. It’s something many of us do. You land a job, inform the customer how long it will take and charge £X per hour. While this may work fine if[…]
The Importance of Sustained Growth Every business wants to grow and for many, the quicker, the better. However, rapid expansion without the necessary infrastructure in place can lead to serious challenges. The business landscape is filled with examples of companies, both large and small, that have been overwhelmed by their own success—whether by launching a[…]
How to Run a Successful Event Running an event can be an excellent way to raise your business profile. Whether it’s an informative workshop, training programme, exhibition, charity fundraiser or something else, there are simple steps common to all events that, if followed, will give it the best possible chance of success. The first thing[…]
Features vs Benefits The key to a successful sale is aligning the benefits of your product or service with your customers’ needs. Think of it as offering the solution to a specific problem they face. Today’s salespeople are problem solvers, using their product or service to make life easier for their customers. Features vs Benefits:[…]
How to Write Brand Guidelines If you’ve been in business for any length of time, you’ll know how important your brand is. Most large companies have a strict set of guidelines for external organisations that are authorised to use their branding. Without brand guidelines, there’s a risk of misrepresentation—such as logos being incorrectly placed, stretched[…]
UK Business Growth A recent House of Commons report, compiling business statistics since the turn of the millennium, has shed some interesting light on how the UK business landscape has changed over the last 14 years. The number of private sector businesses has grown from around 3.4 million to just over 5.2 million, with the[…]
