We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Business Networking – Working with Referral Partners A network consists of connecting lines which run in different directions. Crucially, a network—especially a business network—ceases to be a network if there are no connecting lines. Creating and maintaining good lines of communication, in all directions, is as important as developing contacts. We could say instead that[…]
Developing Northamptonshire Featured below is a recent article from The Business Times for their Developing Northamptonshire feature. MD, Jules White talking about how important it is to be able to do for yourself, what you say you can do for others. Would you trust a dentist with rotten teeth or an accountant with unfiled records?[…]
The Milk Tray Syndrome We’ve all seen the classic Milk Tray adverts: the sexy, smouldering type, dressed all in black, dramatically jumps off a cliff onto a moving yacht, fights against a hurricane while flying a helicopter and drives a car over a collapsing bridge during a thunderstorm… all for what? Because the lady loves[…]
Wearing Underpants on the Outside Sometimes the pressures of work can pile up and before we know it, we’re buried under mountains of paperwork, wondering where the light switch is to help us see our way out. Whether you’re juggling deadlines, managing clients, or simply trying to keep up with the day-to-day grind, it can[…]
Development Plans – One Size Doesn’t Fit All What has a onesie got to do with business? The whole idea behind a onesie is that it’s a piece of clothing designed to fit a wide range of body sizes and shapes. It falls into the category of ‘one size fits all.’ In terms of covering[…]
Joined Up Business Development Business Development means different things to different people. To us it means a combination of our 5 core skills: Sales, Traditional Marketing, Digital Marketing, Networking and Search Engine Optimisation – but what is the most important word in that list? The most powerful word is also the smallest word……’AND’. When developing[…]
You’ve Gotta Have a Plan Stan If you are a business genius, it might be that you intuitively choose the right marketing and strategy for expansion. For the rest of us mere mortals, business development needs a carefully thought out and researched plan. The benefits of creating a good, coherent strategy are numerous, including: It[…]
How to Write a Great Case Study Producing a dynamic case study that explains how your business helped out a client and solved their problem is one of the most powerful and flexible marketing tools at your disposal. The challenge is to put together killer copy that treads the right line between promotion and providing[…]
Business Development versus Personal Development A question we are often asked is what are the boundaries between Business Development versus Personal Development and do we, The Last Hurdle™, help with someone’s personal development. These two areas sound pretty massive in their own right so can we possibly attempt to work on both at the same[…]
Putting a Price on Your Work Many businesses, particularly those just starting out, struggle with the right price to put on their product or service. Do you undercut the competition and hope to attract more business? Are you selling yourself too cheap? Alternatively, are you too expensive for the market you are trying to compete[…]
