We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
The Importance of Protecting Your Brand While your logo reflects who you are and gives people something tangible to latch onto, branding itself is far deeper and more complex than this simple design. Your logo is a representation of what you stand for, an easily recognisable reminder of the quality of your product and the[…]
How to Increase Engagement In a previous blog we looked at some of the numbers behind why engaging your employees is so important – the hard facts about why we should care about the ‘fluffy stuff’. This blog looks at some simple steps we can all take that will increase engagement of people both within[…]
Understanding Features and Benefits Features and benefits are the backbone of any successful sales and marketing campaign. Unfortunately, many fall into the trap of believing that features alone are enough to sell a product, thinking that the more features they list, the better the product will seem. A poor sales and marketing campaign simply lists[…]
The Benefits of a CRM For a small business in these cash-strapped times, a customer relationship management (CRM) system may seem unnecessary but it can save you money in the long term. A good CRM integrates your entire business in one place providing the data you need to make informed decisions. Among other things this[…]
Silverstone Business Forum The Last Hurdle™ is delighted to be involved in the Silverstone Business Forum – a networking event with a difference that is held, surprise surprise, in Silverstone. The forum has been started by a group of local business people all of whom are keen to ‘give something back’ to the small and medium[…]
Business Networking A Key to Growth in 2014 As we roll into 2014 (and quite literally in my case, having indulged in far too many chocolates over Christmas), many small business owners are beginning to reflect on their goals and strategies for the coming year. For us at The Last Hurdle™, this is one of[…]
Marketing in the Digital Age Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four core elements, known as the 4 P’s of marketing: Product: Identification, selection and development of a product. Price: Determination of its price. Place: Selection of a distribution channel[…]
Business Development Plan Ever needed a simple, easy to follow yet very effective plan to develop your business? Well that’s what we provide after every consultation with a potential client but how do we write a business development plan? First Step The first step, we sit down with the potential client and delve into the[…]
Employee Engagement The ‘Fluffy Stuff’ We often recognise it, when we walk into a business you can tell who is bored or distracted, equally who is focussed and engaged. When we ask people to describe an environment with engaged employees they talk about ‘the buzz’ of the place, the smiles and the pervading work ethic.[…]
Sales Success Insights from The Last Hurdle™ I had the pleasure of speaking about Sales Success at the Towcester Business Club’s Christmas dinner and what a great opportunity it was! Any chance to share my passion for sales with a captive audience is one I thoroughly enjoy. Special thanks to Annie for inviting me to[…]
