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Identifying Your Target Market One of the most important things you’ll hear me emphasise time and time again is the need to identify your target market. Knowing exactly who your potential customers are makes it far easier to reach them, communicate effectively and ultimately, grow your business. Why Identifying Your Target Market is Crucial Far[…]
The Other Side of Sales Nurturing Your Existing Clients You’ve invested a lot of time and effort into developing your business, growing your sales pipeline and acquiring new clients. Congratulations! But now that you’ve gained those valuable customers, what’s next? The common mistake many businesses make is focusing solely on winning new clients while neglecting[…]
Positive Language, Positive Thought Process, Positive Outcome! I’d like to share a valuable insight I gained from a journalist speaker I heard a few months ago. It’s a simple concept, yet it can have a profound impact, especially when applied to important negotiations: the power of positive language. By using positive language, you create a[…]
Promote Yourself Why Self-Promotion is Key to Business Success As a small business owner, you’re the driving force behind your products or services. You’re the one with the most passion, enthusiasm and understanding of what you offer – so why not shout about it? In a competitive business world, it’s vital that you promote yourself[…]
Follow Up and Follow Through Follow-Ups – Do You Do Them? If not, why not? Are you afraid of personal rejection? Too busy juggling countless responsibilities? Whatever the reason, it’s time to stop and think about the importance of following up. Consider this: Every time you fail to follow up on a quote, you might[…]
Have You Heard the Saying… “What Comes Around, Goes Around”? When you hear the phrase “What comes around, goes around,” what comes to mind? Does it evoke positive or negative thoughts? Perhaps you remember your mum saying it when she was upset about someone’s wrongdoing, as if she were predicting some karmic retribution. We often[…]
If You Don’t Believe in Yourself… …why should anyone else? No, I’m not talking about jumping off a fifty-foot building and suddenly discovering the ability to fly. But when it comes to even the simplest tasks, both in life and in business, many people automatically set themselves up for failure. Why do we do this?[…]
Self Confidence Ever heard the saying, ‘They put their trousers on one leg at a time, same as the rest of us’? I have to ask – what on earth does that really mean? Where did I even pick it up from? I vaguely recall it being from a sales course I attended years ago,[…]
