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What is Anchor Text? A look at Anchor Text, Links, SEO, and the Wonderful World of Web Navigation. Hello and welcome along to The Last Hurdle blog, this week we take an in depth look at “anchor text.” You might be thinking, “what on Earth is that?” or perhaps even, “why should I care?” But[…]
What is ChatGPT? There has been a lot of exciting talk about AI and in particular ChatGPT, but most of us are very much in the dark about exactly what ChatGPT is, what it can do, it’s limitations and whether or not we should be using it. Of course, if you ask anyone what their[…]
What To Include In A Blog Article Writing blog articles is a fantastic way to showcase your expertise and establish yourself as an authority in your field. But what makes a great blog article? In this piece, we’ll share practical tips to ensure your content resonates with your audience and performs well online. Choose Your[…]
User Intent When working on your SEO strategy and optimising your website, the focus often centres on keywords, search engine rankings and the number of onsite conversions generated. It’s frequently seen as a numbers game: the more visitors you attract to your site, the more business you’re likely to gain. However, what’s sometimes overlooked is[…]
Social Media Planning for 2020 As we welcome the New Year, it’s the perfect time to turn our attention to planning for the year ahead. If you’re working on your marketing strategy, now is the moment to extend that planning to your social media content. A well-thought-out social media plan can make a world of[…]
How to Overcome Bloggers Block Marketers often emphasise the importance of a well-written, regularly updated blog for your business website. Not only can it boost your SEO, but it can also position you as an expert in your field – someone trusted and worth following. Ideally, your articles can be shared across your social media[…]
How to Add Google Maps to Your WordPress Website Your ‘Contact Us’ page needs to be informative enough for visitors to easily reach you through various methods. When running a business, it’s important that customers or clients can locate you without difficulty, helping them understand how to visit your premises. Adding Google Maps is a[…]
Practices to Avoid When Adding Content to Your Website Your website is the portal to your business and everything it stands for. It should engage users, encourage them to explore your offerings and provide the shortest route to a conversion—all while being informative, entertaining and visually appealing. No pressure, right? Practices to Avoid When Adding[…]
Tell a Story if You Really Want to Be Remembered You can create a strong brand, fill your site with all the features and benefits in the world, but if you truly want to engage with visitors, you need to be a good storyteller. Since the dawn of civilisation, stories have been a way of[…]
Why You Should Have Rules of Acceptance for Your Guest Blog Allowing guest blogs on your website is a great way to generate high-quality content, improve your site’s SEO and offer a fresh voice for your audience. It can relieve the pressure of always having to create new content, provide valuable backlinks to high-ranking sites[…]
