The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Content Writing

What Makes High Quality Content for Google?

What Makes High Quality Content for Google? Most businesses and marketing professionals are aware that Google prioritises high-quality content when determining who tops the search engine rankings. In the past, it was a simpler task of adding the right keywords, acquiring a few good inbound links and avoiding any black-hat tactics. However, search engine algorithms[…]

Put Some Personality into Your Blog Posts

Put Some Personality into Your Blog Posts Blogs have become an essential part of marketing businesses online. Speak to any marketing expert and they’ll tell you that running a regular, well-written blog helps boost your brand and makes your website more visible on search engines like Google. However, many business blogs fall short because they[…]

Are You Telling Your Customers What They Want to Hear?

Are You Telling Your Customers What They Want to Hear? You may have developed the best marketing campaign in the world, but if you haven’t taken the time to understand how your customer is going to react, you could be wasting your efforts. Are your customers engaged? Are they truly interested in what you have[…]

Video Keeping It Real

Video Keeping It Real The most engaging video content—the type most likely to go viral—often isn’t the polished, slick presentations. It’s real videos, featuring real people, showcasing real life (or, occasionally, cats chasing string!). When a presentation is overly polished, it feels like a commercial, something that talks at you. Why would you want to[…]

Make Your Email Subject Area Count

Make Your Email Subject Area Count Many SMEs put a great deal of effort into crafting the perfect promotional email, carefully honing the content, only to overlook one of the most critical elements: the subject line. This one-liner is what recipients see first when your email appears in their inbox, and it’s often the deciding[…]

Email Marketing Checklist

Email Marketing Checklist Email marketing remains one of the most powerful tools available for spreading brand awareness and promoting your latest products or services. If you’ve built up a solid contact list, you want to ensure that the emails you send are read, acted upon and drive the results you’re aiming for. Here are The[…]

How to Write a Great Case Study

How to Write a Great Case Study Producing a dynamic case study that explains how your business helped out a client and solved their problem is one of the most powerful and flexible marketing tools at your disposal. The challenge is to put together killer copy that treads the right line between promotion and providing[…]

Benefits of a Business Blog

Benefits of a Business Blog A static website that remains unchanged may seem sufficient, but your business could be missing out on several key opportunities. If you’re not regularly updating your site with fresh content, you’re likely losing out on potential search engine visibility, increased traffic and user engagement. Search engines, particularly Google, favour websites[…]

What Makes Great Website Content

What Makes Great Website Content We’ve come a long way since the days when animated GIFs and scrolling text bars were considered cutting-edge website features. Website users these days have become far more discerning about what makes great website content. Visitors expect high-quality, engaging material that is easy to navigate and delivers value. If your[…]

The Rise and Fall of the Guest Blog

The Rise and Fall of the Guest Blog Head of Google’s Webspam team, Matt Cutts, caused a stir recently when he suggested that one of the mainstays of SEO marketing, the guest blog, was on its deathbed. Matt opens on his own blog with: “Okay, I’m calling it: if you’re using guest blogging as a way[…]

Scroll to top