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Organic Reach for Facebook Business Pages In recent years, the number of Facebook pages that users follow and the number of friends they connect with has significantly increased. This is why your news feed often features posts from your closest friends, family and the pages you interact with most, sorted by ‘Top Stories’ rather than[…]
How to Remove the Suggested Video Features in YouTube Embedding YouTube videos on your website or in a business presentation is an excellent way to engage your audience. Many people find it easier to absorb information through visual and auditory content, as opposed to plain text. However, the suggested videos that appear at the end[…]
A Few More Social Media Marketing Tips Social media marketing has firmly established itself as one of the most powerful tools available to SMEs. When leveraged effectively, it can deliver substantial returns on investment (ROI). According to Social Media Today, with the right approach and sufficient effort, social media can offer one of the highest[…]
Are You Making the Most of LinkedIn Long Form Posts? For some time now, LinkedIn has offered users the opportunity to publish long-form posts on their profiles. For small businesses, this presents a fantastic way to reach potential customers and networking partners, helping to build a solid online reputation. When you publish a LinkedIn long-form[…]
How to Open a Google Analytics Account Google Analytics is a powerful tool that helps businesses track and analyse the performance of their websites or apps. It allows you to see which pages generate the most traffic, how long users stay on each page and where your weaker areas are, making it easier to identify[…]
Are You Using Instagram to Advertise Your Business? With over 400 million users worldwide and three-quarters of them outside the USA, Instagram is fast becoming the social media platform of choice for a wide range of businesses. While it’s often viewed as a B2C platform, the truth is that Instagram’s highly visual nature makes it[…]
How to Add Google Maps to Your WordPress Website Your ‘Contact Us’ page needs to be informative enough for visitors to easily reach you through various methods. When running a business, it’s important that customers or clients can locate you without difficulty, helping them understand how to visit your premises. Adding Google Maps is a[…]
Using Facebook as Your Business Page Facebook can be a fantastic platform for marketing your business and building relationships. Many business owners merge their personal Facebook profiles with their business pages, making it easier to manage both on a day-to-day basis. By using one main account, instead of multiple accounts for each business page you[…]
How to Change Your Facebook Business Page Name Choosing a business name is as important as how you market your company. Your name should be catchy, unique and suited to the service or product you offer. Whether you’re a well-established business using Facebook for marketing or just starting out, you may want to update your[…]
Practices to Avoid When Adding Content to Your Website Your website is the portal to your business and everything it stands for. It should engage users, encourage them to explore your offerings and provide the shortest route to a conversion—all while being informative, entertaining and visually appealing. No pressure, right? Practices to Avoid When Adding[…]
