A static website where nothing is added or taken away may seem adequate but your business might be missing out on a trick or two that will help drive traffic and make you more visible to search engines and more … Continue reading →
What l.facebook.com and lm.facebook.com Referrals are in Google Analytics Website owners checking their Google Analytics recently may have noticed a mysterious change in their referral section and many are scratching their heads as to what it means. The cause for concern … Continue reading →
We are far more sophisticated with regards to our expectations of what makes great website content, than we were 10-15 years ago when animated gifs and scrolling text bars were all the rage. Today’s surfers know what they like and … Continue reading →
Accessing YouTube through Google+ has caused a good deal of confusion for businesses and individuals recently, particularly when it comes to transferring existing content and connecting it all together. Since last September you can only access full web site privileges on … Continue reading →
WordPress is one of the most powerful tools a business can use to develop its online presence. With a fifth of sites powered by it, including businesses like The New York Times Company and BBC America as well as celebrities … Continue reading →
There are an estimated 52 million Facebook accounts registered in the United Kingdom, the equivalent to 60% of all our internet users. This figure shadows the 20% of us who use Twitter, the next biggest competitor. A majority of the … Continue reading →
Augmented reality just could be one of the most exciting developments in digital marketing since the invention of the internet. Point your smartphone or tablet at an object – a book, a car, even a building – and up pop … Continue reading →
As part of your social media marketing you will be branding your accounts across the different platforms such as Facebook, Twitter, Google+ and YouTube. When you are setting up your accounts you are going to need to include a cover … Continue reading →
Head of Google’s Webspam team, Matt Cutts, caused a stir recently when he suggested that one of the mainstays of SEO marketing, the guest blog, was on its deathbed. Matt opens on his own blog with: “Okay, I’m calling it: if … Continue reading →
SEO tips for small businesses, SEO or search engine optimisation, is the practice of making changes or additions to your website to help improve your rankings with Google, Yahoo, Bing or the equivalent search engine. Many of the changes which … Continue reading →
Among marketing agencies and business owners alike, the issue of email marketing is heavily debated. What was once one of the most commonplace marketing techniques appears to have lost its shine in recent years, with many now wondering whether it’s … Continue reading →
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: Identification, selection and development of a product, Determination of its price, Selection of … Continue reading →
