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New Penguin 4 Algorithm Launch Imminent Google’s Webmaster Trends Analyst, Gary Illyes, stated on Twitter this week that the much-anticipated Penguin algorithm update is expected to roll out within weeks. This tweet followed a period of growing speculation on social media, as website owners had noticed significant fluctuations in Google rankings. While Google frequently makes[…]
Joined-Up Business Development for 2016 As we progress through the new year, you might be thinking about what lies ahead for your company in 2016. For SMEs, taking a step back to assess the business’s vital signs every so often is a sensible move. You may have done well in 2015, but how can you[…]
Getting the Most from Professional Headshots We’ve all been there. The boss announces a photographer is coming in to take new headshots and the apprehension is immediate. Many of us dread having our photo taken, especially when told to ‘smile’ on command. These days, the dreaded headshot doesn’t just sit on the office noticeboard; it[…]
The New Look Google+ Google+ has undergone a significant revamp, with a new, more mobile-friendly platform focusing on Communities and Collections. The platform’s developers have been busy gathering user feedback, visiting people and businesses to find out exactly what they want from Google+. Compared to social media giants like Facebook and Twitter, Google’s attempt to[…]
Will Twitter Increase Character Length? This week, Re/code and The Wall Street Journal reported that Twitter is considering expanding the length of tweets from 140 characters to a staggering 10,000. While this rumour has surfaced before, a cryptic tweet from Twitter Co-Founder and CEO Jack Dorsey has given it new momentum. Dorsey shared a screenshot[…]
10 Ways to Make the Most of Your YouTube Channel Using your YouTube channel solely as a tool to embed videos on your website is a missed opportunity. YouTube, as the second most popular search engine globally, offers businesses a fantastic chance to reach and engage with potential customers in creative ways. Not only can[…]
A Guide to Using Facebook Ads With over a billion active users globally, Facebook offers businesses an incredible opportunity to reach potential customers, grow brand awareness and increase revenue. In today’s “always-on” world, where people access products and services via smartphones and tablets, Facebook Ads provide an effective way to engage with your target markets.[…]
Social Media Platform of Choice For Jules, it’s Facebook. For me, it’s Twitter—our social media platforms of choice. Yes, we both use several platforms, but personally, I prefer the quick, concise nature of Twitter. I’m more inclined to use it to give a short update or have a browse to see what others are doing[…]
The Benefits Of Having Your Blog On Your Website For most savvy businesses, regular blogging is an essential part of their overall marketing strategy and a great way to engage customers. Without it, websites can become static and struggle to keep up with Google’s preference for fresh, updated content. There are several ways you can[…]
15 Ways to Optimise Your LinkedIn Profile Is your LinkedIn profile gathering digital dust, with few views, minimal connection requests and little engagement? If so, it’s not adding much value to you or your business. Here are 15 simple tips to optimise your LinkedIn profile and enhance your networking potential: Complete All Sections of Your[…]
