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Using Guest Bloggers on Your Website Producing consistently high-quality content for your business website can be challenging, especially if you operate in a niche market. One way to refresh your content and boost your site’s appeal is by bringing in guest bloggers who can offer new perspectives and valuable insights. The Benefits of Quality Guest[…]
Importance of Being Consistent on Twitter When marketing your business through social media, consistency is key. Staying in front of your target market and keeping up to date with your followers is essential, especially on platforms like Twitter. Social media and Twitter in particular, moves quickly. Your posts may only be visible for around 10[…]
Google Algorithm Launch on 1st November When I hear the word “Algorithm,” I immediately think of those difficult mathematical equations from school. In the world of Google and websites, it becomes even more confusing and suddenly GCSE maths seems like a breeze in comparison. However, I’ll try to explain in simpler terms what a Google[…]
Facebook Dislike Button Yesterday, Facebook founder Mark Zuckerberg announced that the social media giant is working on introducing a ‘Dislike’ button—or something similar—for its 1.5 billion users. Zuckerberg explained that the new feature is intended to help users “express empathy” for sad or unfortunate posts. For instance, when someone shares bad news or a tough[…]
Does Your About Us Page Do You Justice? Many SMEs miss a trick by not giving enough attention to their About Us page, often treating it as a standard add-on rather than realising its true selling potential. Some businesses even skip it altogether! However, with the vast majority of UK SMEs found in service industries,[…]
Could the New Facebook Green Badge Boost Your Business Online? Facebook has long been a platform where businesses can engage with their customers, but until recently, it hadn’t introduced many updates specifically tailored to business pages. This has changed, with a number of new features designed to help companies interact more effectively with fans and[…]
How To Write A 30 Minute Blog Since high quality content became essential for businesses with an online presence, many have struggled with blog writing. For some, it comes easily, but for others, it can feel like pulling teeth, with one 300-500 word blog taking days to complete. If you want to get into the[…]
What Makes High Quality Content for Google? Most businesses and marketing professionals are aware that Google prioritises high-quality content when determining who tops the search engine rankings. In the past, it was a simpler task of adding the right keywords, acquiring a few good inbound links and avoiding any black-hat tactics. However, search engine algorithms[…]
Why You Should Add Google Custom Search to Your Site One of the key aspects of effective website management is ensuring that visitors can easily find the information they need. While a clear site structure and good internal linking are essential, as your site grows, it becomes increasingly beneficial to include a search function. Adding[…]
Video Marketing for Small Businesses Video marketing is rapidly becoming one of the most effective ways to promote your brand. Whether you hire a videographer or shoot your own content, incorporating video into your marketing mix can significantly boost visitor engagement and improve your site’s Google ranking. People love to click on videos and when[…]
