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The Benefits of Hosting Your Website on a VPS A Virtual Private Server (or VPS) provides the benefits of having your own personal web server while being part of a larger, dedicated system. This system can host the platform and various tools that your business needs to operate on the web. A VPS provider compartmentalises[…]
How to Write Brand Guidelines If you’ve been in business for any length of time, you’ll know how important your brand is. Most large companies have a strict set of guidelines for external organisations that are authorised to use their branding. Without brand guidelines, there’s a risk of misrepresentation—such as logos being incorrectly placed, stretched[…]
Are You Telling Your Customers What They Want to Hear? You may have developed the best marketing campaign in the world, but if you haven’t taken the time to understand how your customer is going to react, you could be wasting your efforts. Are your customers engaged? Are they truly interested in what you have[…]
Google Update Mobile Friendly Websites More and more of us now own a smartphone. We sit on the train in the morning or while enjoying our coffee at Starbucks or Costa, texting business associates, friends, potential customers or surfing the web for the latest news or to make a quick purchase. The truth is, many[…]
Video Keeping It Real The most engaging video content—the type most likely to go viral—often isn’t the polished, slick presentations. It’s real videos, featuring real people, showcasing real life (or, occasionally, cats chasing string!). When a presentation is overly polished, it feels like a commercial, something that talks at you. Why would you want to[…]
10 Free and Low Cost Online Tools for Small Business One of the great things about running a small business nowadays is that there are plenty of tools out there that are either free or come at a low cost. Here’s our list of some of the best currently on the market that could provide[…]
Marketing A Science and an Art When I first started in marketing, I believed it was a highly creative role—more about art than science, even though I was marketing science-related products. I wondered whether I’d be able to transition into marketing after spending years working in laboratories. However, as I gained more experience, I realised[…]
New Facebook Create Call To Action Button What a difference a small button can make! The new Facebook ‘Create Call To Action’ button on Business Pages is a tiny feature with huge benefits. On your business page, just above the cover image, you’re used to seeing options like Like, Message, and More. This week, Facebook[…]
Facebook Success Story A Milestone for The Last Hurdle Towcester, Northamptonshire, UK – 5 February 2015 – A small yet ambitious business from Towcester, a charming market town in the heart of England, has found itself in the global limelight, thanks to the recognition it received from none other than Facebook. The Last Hurdle, a[…]
The Power of Positivity What does positivity actually mean? According to Merriam-Webster, positivity is defined as: The quality or state of being positive. Something that is positive. It’s a state of mind—something we can all adopt or be affected by. The Power of Positivity Positivity doesn’t mean ignoring what’s going on around you. It’s about[…]
