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Measuring Your Website Rankings with Alexa Understanding how popular your website is and how it stacks up against competitors is invaluable for businesses looking to grow their online presence. Alexa provides a variety of in-depth tools that help analyse your local and global reach, whilst offering recommendations to improve areas like SEO. This can increase[…]
Business Growth Through Facebook As we approach our 4th birthday at The Last Hurdle, it feels fitting to reflect on our journey and appreciate just how far we’ve come. Starting from scratch at the end of June 2011, with no capital to invest and absolutely no revenue coming in, was a real motivator! Over the[…]
The Importance of Making the Right First Impression We’ve all heard the saying ‘don’t judge a book by its cover’, yet that is exactly what we do. But is it so wrong? Every time we meet someone new, we form an opinion of them within the first few seconds and this impression is primarily based[…]
What to Consider Before You Rebrand It’s often said that a change is as good as a rest and in many instances, this is undoubtedly true. If you’re thinking about refreshing your brand or even going for a complete rebrand, it’s essential to take a step back, assess what you want to achieve and explore[…]
Put Some Personality into Your Blog Posts Blogs have become an essential part of marketing businesses online. Speak to any marketing expert and they’ll tell you that running a regular, well-written blog helps boost your brand and makes your website more visible on search engines like Google. However, many business blogs fall short because they[…]
The Benefits of Hosting Your Website on a VPS A Virtual Private Server (or VPS) provides the benefits of having your own personal web server while being part of a larger, dedicated system. This system can host the platform and various tools that your business needs to operate on the web. A VPS provider compartmentalises[…]
How to Write Brand Guidelines If you’ve been in business for any length of time, you’ll know how important your brand is. Most large companies have a strict set of guidelines for external organisations that are authorised to use their branding. Without brand guidelines, there’s a risk of misrepresentation—such as logos being incorrectly placed, stretched[…]
Are You Telling Your Customers What They Want to Hear? You may have developed the best marketing campaign in the world, but if you haven’t taken the time to understand how your customer is going to react, you could be wasting your efforts. Are your customers engaged? Are they truly interested in what you have[…]
Google Update Mobile Friendly Websites More and more of us now own a smartphone. We sit on the train in the morning or while enjoying our coffee at Starbucks or Costa, texting business associates, friends, potential customers or surfing the web for the latest news or to make a quick purchase. The truth is, many[…]
Video Keeping It Real The most engaging video content—the type most likely to go viral—often isn’t the polished, slick presentations. It’s real videos, featuring real people, showcasing real life (or, occasionally, cats chasing string!). When a presentation is overly polished, it feels like a commercial, something that talks at you. Why would you want to[…]
