The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Digital Marketing

Understanding Google Analytics – Terms and Definitions

Understanding Google Analytics – Terms and Definitions There’s no doubt that a tool like Google Analytics is vital if you want to understand how your customers are getting to your site and what they are interested in when they arrive and indeed what they dislike. For the uninitiated, the range of tools and their terms[…]

Facebook Stickers

Facebook Stickers We love it when we have something to shout about! This time we are excited to share with you that Facebook has added another cheeky feature to a user’s profile by allowing us to reply to someone’s update by posting a sticker. If you are a fan of emoji’s then this is something you[…]

Publishing to LinkedIn

Publishing to LinkedIn If you’re a regular LinkedIn user, you’ll no doubt be aware of the facility to publish long-form posts to your profile, otherwise known as Publishing to LinkedIn. Originally, this feature was available only to high-profile users such as Richard Branson and Bill Gates, who were granted exclusive access to publish their thought[…]

Facebook Business Page Roles

Facebook Business Page Roles Once you have created your Facebook business page you will have full administration rights and will then be able to make changes, including adding other people who can work on it. Having more than one administrator means that you can assign particular tasks to various employees and make sure your page is[…]

Facebook Save Feature

Facebook Save Feature News just in! Did you know Facebook now has a great new feature that allows you to save posts from your timeline, pages and events? It seems not many people are aware of the Facebook save feature, it’s great if you are scrolling through your timeline and something catches your eye but you don’t[…]

Don’t Be a Copy, Be Original

Don’t Be a Copy, Be Original In today’s competitive market, it can be challenging to stand out and remain original. Competing against businesses offering similar products or services can often feel like pushing into the wind, rather than being propelled by it. But originality is key to success, and it’s what will ultimately set you[…]

Managing Facebook Enquiries

Managing Facebook Enquiries Businesses are missing out when they fail to engage properly with customer enquiries on Facebook. Social media is great for building relationships and developing a fan base but it seems we often concentrate more on the numbers than the quality of interaction. A recent example we noted was a popular local company that had[…]

Google Pigeon

Google Pigeon On 24th of July 2014 in the US Google made a small but potentially high impact change to local search results. Although Google have yet to make an announcement regarding the change there is, as you will expect a lot of speculation, monitoring and gossip surrounding the latest update. What is Google Pigeon?[…]

How to Write a Great Case Study

How to Write a Great Case Study Producing a dynamic case study that explains how your business helped out a client and solved their problem is one of the most powerful and flexible marketing tools at your disposal. The challenge is to put together killer copy that treads the right line between promotion and providing[…]

Paying for Twitter Advertising

Paying for Twitter Advertising Whether we enjoy chatting with friends or keeping up with celebrities, it’s no surprise that many of us can be found Tweeting throughout the day. With more than 34 million accounts, over 20% of the United Kingdom’s population use Twitter and over 40% of those users are aged under 25. As[…]

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