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Stop Boosting Your Facebook Posts and Use Facebook Ads Manager Boosting a Facebook post is a simple and effective way to increase visibility, but it has its limitations. For businesses aiming to optimise their advertising campaigns, Facebook Ads Manager provides far greater control, targeting options and features. In this article, we’ll explore the key differences[…]
User Intent When working on your SEO strategy and optimising your website, the focus often centres on keywords, search engine rankings and the number of onsite conversions generated. It’s frequently seen as a numbers game: the more visitors you attract to your site, the more business you’re likely to gain. However, what’s sometimes overlooked is[…]
Google My Business Promoting your business online and increasing its visibility doesn’t have to be complicated or expensive. One of the easiest ways to get started is by signing up for Google My Business. This free service allows you to control how your business appears in Google Search and Maps, giving potential customers easy access[…]
And Faith is Restored… This week, I received an email that stopped me in my tracks and even prompted me to change the topic of this article. Like many of you, I’ve been inundated with “Coronavirus deal emails,” many of which are clumsy attempts to capitalise on panic buying. On the other hand, I’ve also[…]
UK Social Media Statistics for 2019 Social media continues to be a vital tool for businesses, regardless of size, whether operating in the B2C (business-to-consumer) or B2B (business-to-business) space. It remains an inexpensive yet highly effective marketing option with great ROI—provided you know your audience and craft relevant, specific messages that resonate with them. To[…]
Social Media Planning for 2020 As we welcome the New Year, it’s the perfect time to turn our attention to planning for the year ahead. If you’re working on your marketing strategy, now is the moment to extend that planning to your social media content. A well-thought-out social media plan can make a world of[…]
Fake News and the General Election Fake news—a term describing news stories that may contain a kernel of truth but are largely exaggerated or fabricated—has become a pervasive issue in the digital age. With the approach of the 2019 General Election, the political landscape has been awash with fake news stories, spreading like wildfire across[…]
15 Social Media Content Ideas Creating a consistent flow of fresh, engaging social media content can sometimes feel like a daunting task. To help spark your creativity, here’s a list of 15 social media content ideas to get you started: Run a Competition Competitions are a fantastic way to boost engagement and expand your reach.[…]
Ranking Well on Google Google, the most recognised and widely used search engine, has built its reputation on delivering to searchers exactly what they’re looking for. Over the years, it has evolved significantly, surpassing competitors like Ask Jeeves, Yahoo and Lycos. If you’re sitting there thinking “Who?”, then you’re already proving the point: Google’s adaptability[…]
Google Ads Timing is Everything Setting up a Google Ads Pay Per Click (PPC) campaign can be daunting, especially with all the jargon and multiple settings to navigate. One key area that is often overlooked, even by those who are experienced (you would be surprised how many PPC campaigns we take over from other professionals[…]
