The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Digital Marketing

Twitter Fleets

Twitter Fleets Just when you thought you had mastered Twitter, the platform introduces a new feature: Fleets. At first glance, Fleets function much like Facebook and Instagram Stories. Content you “Fleet” (a clever play on words by Twitter) is only available for 24 hours. Unlike regular Tweets, Fleets can’t be liked, retweeted or publicly replied[…]

Making the Most of Your Pinned Posts

Making the Most of Your Pinned Posts If your preferred social media platform is Facebook, LinkedIn or Twitter, you’ve likely encountered the option to pin posts to the top of your feed. But are you making the most of this feature? A pinned post is a valuable opportunity to showcase important content that you don’t[…]

Tips for Growing Your Social Media Accounts

Tips for Growing Your Social Media Accounts So, you’ve taken the plunge and created social media accounts for your business—well done! But now comes the challenge: how do you grow your followers and increase engagement? Building a social media presence takes more than simply setting up a profile and waiting for people to find you.[…]

Stop The Scroll

Stop The Scroll In the fast-paced world of social media, where users endlessly swipe through their feeds, capturing attention is a challenge. As a business, your goal is to make potential customers pause—“stop the scroll”—and engage with your content. With countless posts competing for attention, how can small businesses stand out? The secret lies in[…]

Keeping Your Social Media Accounts Secure

Keeping Your Social Media Accounts Secure Your social media accounts are not just a way to stay connected—they are integral to your personal and professional life. For business owners, they can be a critical tool for engaging with clients and promoting services. Unfortunately, social media accounts are also prime targets for hackers. Earlier this week,[…]

Google Core Web Vitals

Google Core Web Vitals Tucked away in Google’s Search Console is a powerful report called Core Web Vitals. This tool measures the quality of a user’s experience on your website and provides insights into how well your site performs in key areas. With Google’s new ranking algorithm, Page Experience, scheduled for release in 2021, it’s[…]

Brand Safety Tips for Facebook Ads

Brand Safety Tips for Facebook Ads Facebook Ads provide businesses with powerful tools to create highly targeted campaigns, allowing you to refine your audience by age, gender, interests, job titles, location and more. However, it’s equally important to consider where your ads are being displayed. Many advertisers may not realise that their ads can appear[…]

Stop Boosting Your Facebook Posts and Use Facebook Ads Manager

Stop Boosting Your Facebook Posts and Use Facebook Ads Manager Boosting a Facebook post is a simple and effective way to increase visibility, but it has its limitations. For businesses aiming to optimise their advertising campaigns, Facebook Ads Manager provides far greater control, targeting options and features. In this article, we’ll explore the key differences[…]

User Intent

User Intent When working on your SEO strategy and optimising your website, the focus often centres on keywords, search engine rankings and the number of onsite conversions generated. It’s frequently seen as a numbers game: the more visitors you attract to your site, the more business you’re likely to gain. However, what’s sometimes overlooked is[…]

Google My Business

Google My Business Promoting your business online and increasing its visibility doesn’t have to be complicated or expensive. One of the easiest ways to get started is by signing up for Google My Business. This free service allows you to control how your business appears in Google Search and Maps, giving potential customers easy access[…]

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