We are a marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
How to Write a Good Call to Action Creating a compelling call to action (CTA) is a pivotal component of any marketing collateral. Are you finding that your audience isn’t engaging as you’d hoped? Do you wonder why prospects aren’t converting? A well-crafted CTA could be the key, steering your audience towards the action you[…]
Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may “want” to do a Pay Per Click (PPC) campaign but what they “need” is to[…]
Something for Free? There Should Be No Such Thing! We all love a bargain. It’s human nature to be drawn to discounts, sales and, best of all, freebies. I’m the first to join a queue when there’s a discount on my favourite products! But when you’re a small business owner, you’ll no doubt encounter those[…]
Tell a Story if You Really Want to Be Remembered You can create a strong brand, fill your site with all the features and benefits in the world, but if you truly want to engage with visitors, you need to be a good storyteller. Since the dawn of civilisation, stories have been a way of[…]
The Business Benefits of a Social Conscience Should your business have a social conscience? After all, you’re not there to save the world. You’re there to build a company, make profits, provide employment, and be successful. What does a social conscience have to do with all that? The truth is, businesses are made up of[…]
20 Business Resolutions for 2016 It’s that time of year again—new year, new start! Many of us make personal resolutions, but what about for our businesses? Of course, we set goals and targets, but what about all the smaller improvements that could make a big difference? I’ve decided to combine New Year Resolutions with Business[…]
Joined-Up Business Development for 2016 As we progress through the new year, you might be thinking about what lies ahead for your company in 2016. For SMEs, taking a step back to assess the business’s vital signs every so often is a sensible move. You may have done well in 2015, but how can you[…]
Getting the Most from Professional Headshots We’ve all been there. The boss announces a photographer is coming in to take new headshots and the apprehension is immediate. Many of us dread having our photo taken, especially when told to ‘smile’ on command. These days, the dreaded headshot doesn’t just sit on the office noticeboard; it[…]
Loss Leaders and Small Businesses Don’t Mix Loss leaders and small businesses don’t mix. The idea sounds simple—take a perfectly good product, slash the price and offer it to potential customers. At first glance, it can seem like a good way to build a customer base, encouraging people to try your product or service and[…]
There Is No Value in Free The Dangers of Giving Stuff Away It can be tempting, especially when you are just starting out, to offer your products or services for free. The reasoning is simple: get your offering out there, let people use it, hopefully like it and then they’ll come back, willing to pay[…]
