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20 Business Resolutions for 2016 It’s that time of year again—new year, new start! Many of us make personal resolutions, but what about for our businesses? Of course, we set goals and targets, but what about all the smaller improvements that could make a big difference? I’ve decided to combine New Year Resolutions with Business[…]
Joined-Up Business Development for 2016 As we progress through the new year, you might be thinking about what lies ahead for your company in 2016. For SMEs, taking a step back to assess the business’s vital signs every so often is a sensible move. You may have done well in 2015, but how can you[…]
Getting the Most from Professional Headshots We’ve all been there. The boss announces a photographer is coming in to take new headshots and the apprehension is immediate. Many of us dread having our photo taken, especially when told to ‘smile’ on command. These days, the dreaded headshot doesn’t just sit on the office noticeboard; it[…]
Loss Leaders and Small Businesses Don’t Mix Loss leaders and small businesses don’t mix. The idea sounds simple—take a perfectly good product, slash the price and offer it to potential customers. At first glance, it can seem like a good way to build a customer base, encouraging people to try your product or service and[…]
There Is No Value in Free The Dangers of Giving Stuff Away It can be tempting, especially when you are just starting out, to offer your products or services for free. The reasoning is simple: get your offering out there, let people use it, hopefully like it and then they’ll come back, willing to pay[…]
The Importance of Making the Right First Impression We’ve all heard the saying ‘don’t judge a book by its cover’, yet that is exactly what we do. But is it so wrong? Every time we meet someone new, we form an opinion of them within the first few seconds and this impression is primarily based[…]
What to Consider Before You Rebrand It’s often said that a change is as good as a rest and in many instances, this is undoubtedly true. If you’re thinking about refreshing your brand or even going for a complete rebrand, it’s essential to take a step back, assess what you want to achieve and explore[…]
How to Stop Selling Your Time If you run a business in the service industry, you’re probably familiar with the idea of charging by the hour. It’s something many of us do. You land a job, inform the customer how long it will take and charge £X per hour. While this may work fine if[…]
The Importance of Sustained Growth Every business wants to grow and for many, the quicker, the better. However, rapid expansion without the necessary infrastructure in place can lead to serious challenges. The business landscape is filled with examples of companies, both large and small, that have been overwhelmed by their own success—whether by launching a[…]
How to Run a Successful Event Running an event can be an excellent way to raise your business profile. Whether it’s an informative workshop, training programme, exhibition, charity fundraiser or something else, there are simple steps common to all events that, if followed, will give it the best possible chance of success. The first thing[…]
