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Marketing A Science and an Art When I first started in marketing, I believed it was a highly creative role—more about art than science, even though I was marketing science-related products. I wondered whether I’d be able to transition into marketing after spending years working in laboratories. However, as I gained more experience, I realised[…]
The Power of Positivity What does positivity actually mean? According to Merriam-Webster, positivity is defined as: The quality or state of being positive. Something that is positive. It’s a state of mind—something we can all adopt or be affected by. The Power of Positivity Positivity doesn’t mean ignoring what’s going on around you. It’s about[…]
12 Ways to Build Profitable Customer Relationships Building strong, profitable customer relationships is crucial for long-term success. Whether you’re running a small business or managing a large enterprise, the key to success lies in fostering trust, credibility and loyalty. Here are 12 ways to build and maintain profitable customer relationships: Build Credibility Make people believe[…]
You’ve Gotta Have a Plan Stan If you are a business genius, it might be that you intuitively choose the right marketing and strategy for expansion. For the rest of us mere mortals, business development needs a carefully thought out and researched plan. The benefits of creating a good, coherent strategy are numerous, including: It[…]
Don’t Be a Copy, Be Original In today’s competitive market, it can be challenging to stand out and remain original. Competing against businesses offering similar products or services can often feel like pushing into the wind, rather than being propelled by it. But originality is key to success, and it’s what will ultimately set you[…]
How to Write a Great Case Study Producing a dynamic case study that explains how your business helped out a client and solved their problem is one of the most powerful and flexible marketing tools at your disposal. The challenge is to put together killer copy that treads the right line between promotion and providing[…]
Putting a Price on Your Work Many businesses, particularly those just starting out, struggle with the right price to put on their product or service. Do you undercut the competition and hope to attract more business? Are you selling yourself too cheap? Alternatively, are you too expensive for the market you are trying to compete[…]
The Importance of Protecting Your Brand While your logo reflects who you are and gives people something tangible to latch onto, branding itself is far deeper and more complex than this simple design. Your logo is a representation of what you stand for, an easily recognisable reminder of the quality of your product and the[…]
How to Increase Engagement In a previous blog we looked at some of the numbers behind why engaging your employees is so important – the hard facts about why we should care about the ‘fluffy stuff’. This blog looks at some simple steps we can all take that will increase engagement of people both within[…]
The Benefits of a CRM For a small business in these cash-strapped times, a customer relationship management (CRM) system may seem unnecessary but it can save you money in the long term. A good CRM integrates your entire business in one place providing the data you need to make informed decisions. Among other things this[…]
