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How to Write Brand Guidelines If you’ve been in business for any length of time, you’ll know how important your brand is. Most large companies have a strict set of guidelines for external organisations that are authorised to use their branding. Without brand guidelines, there’s a risk of misrepresentation—such as logos being incorrectly placed, stretched[…]
Are You Telling Your Customers What They Want to Hear? You may have developed the best marketing campaign in the world, but if you haven’t taken the time to understand how your customer is going to react, you could be wasting your efforts. Are your customers engaged? Are they truly interested in what you have[…]
Complaint Handling is an Opportunity to Impress If your business has never received a complaint from a customer, you’re either very lucky, extremely good at what you do or you haven’t been trading for long! All companies receive complaints from time to time. If you’re adept at handling customer complaints, you can make the difference[…]
10 Free and Low Cost Online Tools for Small Business One of the great things about running a small business nowadays is that there are plenty of tools out there that are either free or come at a low cost. Here’s our list of some of the best currently on the market that could provide[…]
Marketing A Science and an Art When I first started in marketing, I believed it was a highly creative role—more about art than science, even though I was marketing science-related products. I wondered whether I’d be able to transition into marketing after spending years working in laboratories. However, as I gained more experience, I realised[…]
The Power of Positivity What does positivity actually mean? According to Merriam-Webster, positivity is defined as: The quality or state of being positive. Something that is positive. It’s a state of mind—something we can all adopt or be affected by. The Power of Positivity Positivity doesn’t mean ignoring what’s going on around you. It’s about[…]
12 Ways to Build Profitable Customer Relationships Building strong, profitable customer relationships is crucial for long-term success. Whether you’re running a small business or managing a large enterprise, the key to success lies in fostering trust, credibility and loyalty. Here are 12 ways to build and maintain profitable customer relationships: Build Credibility Make people believe[…]
You’ve Gotta Have a Plan Stan If you are a business genius, it might be that you intuitively choose the right marketing and strategy for expansion. For the rest of us mere mortals, business development needs a carefully thought out and researched plan. The benefits of creating a good, coherent strategy are numerous, including: It[…]
Don’t Be a Copy, Be Original In today’s competitive market, it can be challenging to stand out and remain original. Competing against businesses offering similar products or services can often feel like pushing into the wind, rather than being propelled by it. But originality is key to success, and it’s what will ultimately set you[…]
How to Write a Great Case Study Producing a dynamic case study that explains how your business helped out a client and solved their problem is one of the most powerful and flexible marketing tools at your disposal. The challenge is to put together killer copy that treads the right line between promotion and providing[…]
