We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Marketing in the Digital Age Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four core elements, known as the 4 P’s of marketing: Product: Identification, selection and development of a product. Price: Determination of its price. Place: Selection of a distribution channel[…]
Sales and Marketing – Different Sides of the Same Coin Sales and marketing are often assumed to be interchangeable, but in reality, they are distinct processes that, while different, are complementary. Ultimately, they share the same goal: driving business growth and increasing revenue. At their core, marketing is a relatively passive process, designed to attract[…]
Identifying Your Target Market One of the most important things you’ll hear me emphasise time and time again is the need to identify your target market. Knowing exactly who your potential customers are makes it far easier to reach them, communicate effectively and ultimately, grow your business. Why Identifying Your Target Market is Crucial Far[…]
Promote Yourself Why Self-Promotion is Key to Business Success As a small business owner, you’re the driving force behind your products or services. You’re the one with the most passion, enthusiasm and understanding of what you offer – so why not shout about it? In a competitive business world, it’s vital that you promote yourself[…]
