We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Putting a Price on Your Work Many businesses, particularly those just starting out, struggle with the right price to put on their product or service. Do you undercut the competition and hope to attract more business? Are you selling yourself too cheap? Alternatively, are you too expensive for the market you are trying to compete[…]
The Importance of Protecting Your Brand While your logo reflects who you are and gives people something tangible to latch onto, branding itself is far deeper and more complex than this simple design. Your logo is a representation of what you stand for, an easily recognisable reminder of the quality of your product and the[…]
How to Increase Engagement In a previous blog we looked at some of the numbers behind why engaging your employees is so important – the hard facts about why we should care about the ‘fluffy stuff’. This blog looks at some simple steps we can all take that will increase engagement of people both within[…]
The Benefits of a CRM For a small business in these cash-strapped times, a customer relationship management (CRM) system may seem unnecessary but it can save you money in the long term. A good CRM integrates your entire business in one place providing the data you need to make informed decisions. Among other things this[…]
Marketing in the Digital Age Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four core elements, known as the 4 P’s of marketing: Product: Identification, selection and development of a product. Price: Determination of its price. Place: Selection of a distribution channel[…]
Sales and Marketing – Different Sides of the Same Coin Sales and marketing are often assumed to be interchangeable, but in reality, they are distinct processes that, while different, are complementary. Ultimately, they share the same goal: driving business growth and increasing revenue. At their core, marketing is a relatively passive process, designed to attract[…]
Identifying Your Target Market One of the most important things you’ll hear me emphasise time and time again is the need to identify your target market. Knowing exactly who your potential customers are makes it far easier to reach them, communicate effectively and ultimately, grow your business. Why Identifying Your Target Market is Crucial Far[…]
Promote Yourself Why Self-Promotion is Key to Business Success As a small business owner, you’re the driving force behind your products or services. You’re the one with the most passion, enthusiasm and understanding of what you offer – so why not shout about it? In a competitive business world, it’s vital that you promote yourself[…]
