We are a marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
How to Close More Sales Before you can expect to close a sale, you must first earn the right to ask for it. You do this by delivering on your promises, following up on customer requests and demonstrating professionalism. Show up for appointments on time, be prepared and approach each interaction with a genuine eagerness[…]
Selling for Beginners Sales has evolved significantly in recent years. The old-fashioned idea that success in sales depends on having the ‘gift of the gab’ no longer holds true. Today’s customers aren’t looking to be sold to—they want to have a conversation with someone who can solve their problems. The most important skill in sales[…]
Five Ways to Improve Your Sales Performance Many small business owners don’t see themselves as salespeople, but in reality, they are! Most have had no formal sales training and wouldn’t dream of calling themselves the ‘company salesperson,’ yet they are responsible for driving the business forward. The truth is, it’s not a lack of sales[…]
Sales Ratios What do we mean by sales ratios or averages and why does knowing them make your planning easier? The phrase sales ratios covers a multitude of sins and a bit like the famous 80:20 rule, can be used in a whole host of situations. Some of the more frequently used ones that many[…]
Understanding Features and Benefits Features and benefits are the backbone of any successful sales and marketing campaign. Unfortunately, many fall into the trap of believing that features alone are enough to sell a product, thinking that the more features they list, the better the product will seem. A poor sales and marketing campaign simply lists[…]
The Benefits of a CRM For a small business in these cash-strapped times, a customer relationship management (CRM) system may seem unnecessary but it can save you money in the long term. A good CRM integrates your entire business in one place providing the data you need to make informed decisions. Among other things this[…]
Sales and Marketing – Different Sides of the Same Coin Sales and marketing are often assumed to be interchangeable, but in reality, they are distinct processes that, while different, are complementary. Ultimately, they share the same goal: driving business growth and increasing revenue. At their core, marketing is a relatively passive process, designed to attract[…]
Sales Success Insights from The Last Hurdle™ I had the pleasure of speaking about Sales Success at the Towcester Business Club’s Christmas dinner and what a great opportunity it was! Any chance to share my passion for sales with a captive audience is one I thoroughly enjoy. Special thanks to Annie for inviting me to[…]
The Other Side of Sales Nurturing Your Existing Clients You’ve invested a lot of time and effort into developing your business, growing your sales pipeline and acquiring new clients. Congratulations! But now that you’ve gained those valuable customers, what’s next? The common mistake many businesses make is focusing solely on winning new clients while neglecting[…]
Follow Up and Follow Through Follow-Ups – Do You Do Them? If not, why not? Are you afraid of personal rejection? Too busy juggling countless responsibilities? Whatever the reason, it’s time to stop and think about the importance of following up. Consider this: Every time you fail to follow up on a quote, you might[…]
