We are a marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Google Core Web Vitals Tucked away in Google’s Search Console is a powerful report called Core Web Vitals. This tool measures the quality of a user’s experience on your website and provides insights into how well your site performs in key areas. With Google’s new ranking algorithm, Page Experience, scheduled for release in 2021, it’s[…]
User Intent When working on your SEO strategy and optimising your website, the focus often centres on keywords, search engine rankings and the number of onsite conversions generated. It’s frequently seen as a numbers game: the more visitors you attract to your site, the more business you’re likely to gain. However, what’s sometimes overlooked is[…]
Google My Business Promoting your business online and increasing its visibility doesn’t have to be complicated or expensive. One of the easiest ways to get started is by signing up for Google My Business. This free service allows you to control how your business appears in Google Search and Maps, giving potential customers easy access[…]
Ranking Well on Google Google, the most recognised and widely used search engine, has built its reputation on delivering to searchers exactly what they’re looking for. Over the years, it has evolved significantly, surpassing competitors like Ask Jeeves, Yahoo and Lycos. If you’re sitting there thinking “Who?”, then you’re already proving the point: Google’s adaptability[…]
Google Ads Timing is Everything Setting up a Google Ads Pay Per Click (PPC) campaign can be daunting, especially with all the jargon and multiple settings to navigate. One key area that is often overlooked, even by those who are experienced (you would be surprised how many PPC campaigns we take over from other professionals[…]
What is UX? A popular buzzword in digital marketing, UX stands for User Experience. But what does that mean? If you ask three different people, you’re likely to get three different answers. This can make UX feel like yet another layer of smoke and mirrors from the digital world. However, this article aims to demystify[…]
Website Redirects In this month’s article, we’re diving into the importance of website redirects. A redirect is the process of re-routing a user or search engine from one URL to another at your request. Whether you’re managing a site redesign or retiring outdated pages, redirects are an essential tool for maintaining a healthy website. Why[…]
Voice Search Optimisation Voice Search Optimisation refers to the process of ensuring your website appears in the results when users perform internet searches using digital assistants like Siri, Amazon’s Alexa or Google Home. With voice search rapidly growing in popularity, businesses need to adapt their SEO strategies to stay competitive. The Rise of Voice Search[…]
Google Assets for Small Businesses As a small business owner, leveraging Google’s extensive suite of tools can revolutionise the way you manage, market and grow your company. While many small businesses are aware of Google Maps or Gmail, there’s a whole host of Google Assets available to help streamline operations, optimise marketing efforts and analyse[…]
Understanding Fetch as Google Fetch as Google is a powerful tool within Google Search Console (previously known as Webmaster Tools) that helps website owners identify and resolve issues affecting their site’s visibility and ranking. This tool enables you to test how Google’s crawlers view and interact with either specific URLs or your entire site, for[…]
