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Google Assets for Small Businesses As a small business owner, leveraging Google’s extensive suite of tools can revolutionise the way you manage, market and grow your company. While many small businesses are aware of Google Maps or Gmail, there’s a whole host of Google Assets available to help streamline operations, optimise marketing efforts and analyse[…]
Understanding Fetch as Google Fetch as Google is a powerful tool within Google Search Console (previously known as Webmaster Tools) that helps website owners identify and resolve issues affecting their site’s visibility and ranking. This tool enables you to test how Google’s crawlers view and interact with either specific URLs or your entire site, for[…]
Know the Meaning Behind Website Data With tools like Google Analytics, Google Search Console, and insights from SEO software like SEMRush, we have an abundance of website data at our fingertips. But knowing how to interpret and apply this data makes all the difference between simply having information and using it to drive your business[…]
The Importance of Keyword Research In this post we highlight why regular keyword research is essential for your website’s success. At a minimum, keyword research should be conducted when your website is first built and ideally, reviewed regularly. Recently, while conducting a competitor analysis for a client, I noticed a local competitor’s URL structure: /services/corporate/.[…]
Google Search Console Google Search Console, previously known as Webmaster Tools, is one of the most valuable but underused tools in the Google toolkit. Initially designed to help web developers and SEO experts monitor site performance, Google has gradually added an array of powerful features that offer deep insights into your website’s search data and[…]
Google to Flag HTTP as Unsecure from July For several years, Google has been encouraging businesses, developers and organisations to make their websites more secure. As of July 2018, Google is taking things a step further by flagging all HTTP sites as ‘Not Secure’ on their popular Chrome browser. This is a significant shift, which[…]
Why All SMEs Should Add Cloudflare Cloudflare is a US-based platform designed to enhance your website’s performance and security. Easy to set up and growing in popularity among businesses globally, it’s supported by industry giants like Microsoft and Google. Cloudflare operates as a Content Delivery Network (CDN), a system that optimises how your website reaches[…]
Busting The Video SEO Myth There is a lot of marketing myth surrounding video and Search Engine Optimisation (SEO). While video is undeniably a powerful tool that enhances user engagement, it isn’t the all-encompassing SEO solution that many claim it to be. Video is Popular Make no mistake, video content is incredibly impactful. It’s not[…]
Google Tag Manager Tag management is a critical aspect of SEO management but is often overlooked or underestimated by many businesses. One reason for this is the traditional difficulty of maintaining up-to-date tags and ensuring that web content is accurately tagged from the start. The Google Tag Manager (GTM) aims to simplify this process through[…]
Understanding Crawl Budget You may have heard the phrase crawl budget and wondered what it means for your website. For smaller sites, it’s not something that should cause undue concern, but understanding the concept can help you further optimise your pages and set your business up for better online success. What is Crawl Budget? Crawl[…]
