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How to Add Google Maps to Your WordPress Website Your ‘Contact Us’ page needs to be informative enough for visitors to easily reach you through various methods. When running a business, it’s important that customers or clients can locate you without difficulty, helping them understand how to visit your premises. Adding Google Maps is a[…]
Practices to Avoid When Adding Content to Your Website Your website is the portal to your business and everything it stands for. It should engage users, encourage them to explore your offerings and provide the shortest route to a conversion—all while being informative, entertaining and visually appealing. No pressure, right? Practices to Avoid When Adding[…]
What is Remarketing? Have you ever been browsing the internet for a product or service, given up and then opened your Facebook account only to see adverts from the very sites you just visited? That is remarketing in action. Now, ask yourself this: how many people visit your site without buying anything? For most businesses,[…]
Local Ranking Factors Revealed by Google Google has made significant updates to its help page on local ranking factors. For the first time, Google provided specific guidelines on how businesses can increase their chances of being found by searchers on Google Maps, both on mobile and desktop. This update, alongside the recent release of the[…]
Why Organic SEO is More Important Than Ever You may have noticed that Google has reduced the number of ad spaces that appear in its search results. While this might please consumers looking for products or services, for marketing professionals and businesses, the Google AdWords landscape has become much more competitive—especially for those in service[…]
SEO Versus User Engagement Finding the Right Balance A large part of marketing is a balancing act between what you want to achieve and the time and resources available to accomplish it. While big corporations have dedicated marketing teams working full-time, most SMEs have more limited resources, making it difficult to strike the right mix[…]
Changes Made to Google’s Webmaster Guidelines A few quiet changes have been happening over at Google this month, specifically within the Webmaster Guidelines. Unlike the speculation that surrounded the recent changes to Google’s core algorithm, these updates have slipped under the radar, but they are still important for anyone managing a website. Changes to Google’s[…]
Google Explains What it Means to be Core Over the past few weeks, there’s been plenty of chatter surrounding Google’s announcement that Panda is now part of its core algorithm. While this initially caused quite a stir, Google has been quick to clarify what this really means, explaining that it’s not the major change many[…]
New Penguin 4 Algorithm Launch Imminent Google’s Webmaster Trends Analyst, Gary Illyes, stated on Twitter this week that the much-anticipated Penguin algorithm update is expected to roll out within weeks. This tweet followed a period of growing speculation on social media, as website owners had noticed significant fluctuations in Google rankings. While Google frequently makes[…]
SEO – What Are White Hat Techniques vs Black Hat? When it comes to SEO (Search Engine Optimisation), many people online claim they can make your site more visible, but it can be difficult to discern who is offering the best advice. For businesses wanting to improve their visibility and build their brand, understanding the[…]
