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New Penguin 4 Algorithm Launch Imminent Google’s Webmaster Trends Analyst, Gary Illyes, stated on Twitter this week that the much-anticipated Penguin algorithm update is expected to roll out within weeks. This tweet followed a period of growing speculation on social media, as website owners had noticed significant fluctuations in Google rankings. While Google frequently makes[…]
SEO – What Are White Hat Techniques vs Black Hat? When it comes to SEO (Search Engine Optimisation), many people online claim they can make your site more visible, but it can be difficult to discern who is offering the best advice. For businesses wanting to improve their visibility and build their brand, understanding the[…]
Google Algorithm Launch on 1st November When I hear the word “Algorithm,” I immediately think of those difficult mathematical equations from school. In the world of Google and websites, it becomes even more confusing and suddenly GCSE maths seems like a breeze in comparison. However, I’ll try to explain in simpler terms what a Google[…]
What Makes High Quality Content for Google? Most businesses and marketing professionals are aware that Google prioritises high-quality content when determining who tops the search engine rankings. In the past, it was a simpler task of adding the right keywords, acquiring a few good inbound links and avoiding any black-hat tactics. However, search engine algorithms[…]
Why You Should Add Google Custom Search to Your Site One of the key aspects of effective website management is ensuring that visitors can easily find the information they need. While a clear site structure and good internal linking are essential, as your site grows, it becomes increasingly beneficial to include a search function. Adding[…]
Are Backlinks Good or Bad for SEO? There are few optimisation techniques that have been as widely used and misused, as backlinking. However, this doesn’t mean your business should avoid it altogether. Like most things in marketing, when done well, backlinks can significantly improve your Google ranking. Done poorly, they can harm your SEO and[…]
Google Search Console Previously known as Google Webmaster Tools If you’ve been searching for Google’s Webmaster Tools and are worried it has vanished, don’t fret. As of May 2015, it rebranded as Google Search Console. If you’re about to launch a website or have several up and running, using Google Search Console is essential for[…]
Domain Extensions – Which is the Right One for Me? If you’ve been paying attention, you may have noticed web addresses are starting to change. While most of us are familiar with .com and .co.uk domain extensions, there is now a growing number of options such as .london, .news, .ninja, and .solutions. These new extensions[…]
Measuring Your Website Rankings with Alexa Understanding how popular your website is and how it stacks up against competitors is invaluable for businesses looking to grow their online presence. Alexa provides a variety of in-depth tools that help analyse your local and global reach, whilst offering recommendations to improve areas like SEO. This can increase[…]
Google Update Mobile Friendly Websites More and more of us now own a smartphone. We sit on the train in the morning or while enjoying our coffee at Starbucks or Costa, texting business associates, friends, potential customers or surfing the web for the latest news or to make a quick purchase. The truth is, many[…]
