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Social Media Marketing and SEO Work Best Together You may be forgiven for thinking that updating your Twitter timeline or Facebook page has no effect on your search engine ranking. After all, they’re two entirely different things. Aren’t they? There has been a fair amount of discussion amongst marketers recently, some saying the effect is negligible,[…]
Why High Google Bounce Rates Can be Good Much is generally made of one particular Google Analytics metric over most others and that’s the bounce rate. For those of you who don’t know, the bounce rate applies to the percentage of single page visits people make to your site. It does not mean that someone[…]
What is an SSL and Why do I Need One? According to the BBC recently, search engines such as Google are going to begin giving ranking priority to sites that are visibly secure. Many businesses have steered clear of encryption in the belief that it slows page loading times and incurs additional costs but that[…]
Understanding Google Analytics – Terms and Definitions There’s no doubt that a tool like Google Analytics is vital if you want to understand how your customers are getting to your site and what they are interested in when they arrive and indeed what they dislike. For the uninitiated, the range of tools and their terms[…]
Google Pigeon On 24th of July 2014 in the US Google made a small but potentially high impact change to local search results. Although Google have yet to make an announcement regarding the change there is, as you will expect a lot of speculation, monitoring and gossip surrounding the latest update. What is Google Pigeon?[…]
Benefits of a Business Blog A static website that remains unchanged may seem sufficient, but your business could be missing out on several key opportunities. If you’re not regularly updating your site with fresh content, you’re likely losing out on potential search engine visibility, increased traffic and user engagement. Search engines, particularly Google, favour websites[…]
New Facebook Referrals in Google Analytics What l.facebook.com and lm.facebook.com Referrals are in Google Analytics Website owners checking their Google Analytics recently may have noticed a mysterious change in their referral section and many are scratching their heads as to what it means. The cause for concern is a couple of new referral sources from Facebook:[…]
What Makes Great Website Content We’ve come a long way since the days when animated GIFs and scrolling text bars were considered cutting-edge website features. Website users these days have become far more discerning about what makes great website content. Visitors expect high-quality, engaging material that is easy to navigate and delivers value. If your[…]
SEO Tips For Small Businesses SEO or search engine optimisation, is the practice of making changes or additions to your website to help improve your rankings with Google, Yahoo, Bing or the equivalent search engine. Many of the changes which contribute to greater SEO will also benefit your users’ browsing experience, but there are also[…]
Google Hummingbird In September 2013, Google celebrated its 15th anniversary by announcing a significant update to its search engine – Hummingbird. With over 5 billion searches conducted every day on Google, this update represented a major shift in how the world’s most popular search engine handles and displays search results. So, what exactly is Hummingbird,[…]
