The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

SEO

Domain Extensions – Which is the Right One for Me?

Domain Extensions – Which is the Right One for Me? If you’ve been paying attention, you may have noticed web addresses are starting to change. While most of us are familiar with .com and .co.uk domain extensions, there is now a growing number of options such as .london, .news, .ninja, and .solutions. These new extensions[…]

Measuring Your Website Rankings with Alexa

Measuring Your Website Rankings with Alexa Understanding how popular your website is and how it stacks up against competitors is invaluable for businesses looking to grow their online presence. Alexa provides a variety of in-depth tools that help analyse your local and global reach, whilst offering recommendations to improve areas like SEO. This can increase[…]

Google Update Mobile Friendly Websites

Google Update Mobile Friendly Websites More and more of us now own a smartphone. We sit on the train in the morning or while enjoying our coffee at Starbucks or Costa, texting business associates, friends, potential customers or surfing the web for the latest news or to make a quick purchase. The truth is, many[…]

Social Media Marketing and SEO Work Best Together

Social Media Marketing and SEO Work Best Together You may be forgiven for thinking that updating your Twitter timeline or Facebook page has no effect on your search engine ranking. After all, they’re two entirely different things. Aren’t they? There has been a fair amount of discussion amongst marketers recently, some saying the effect is negligible,[…]

Why High Google Bounce Rates Can be Good

Why High Google Bounce Rates Can be Good Much is generally made of one particular Google Analytics metric over most others and that’s the bounce rate. For those of you who don’t know, the bounce rate applies to the percentage of single page visits people make to your site. It does not mean that someone[…]

What is an SSL and Why do I Need One?

What is an SSL and Why do I Need One? According to the BBC recently, search engines such as Google are going to begin giving ranking priority to sites that are visibly secure. Many businesses have steered clear of encryption in the belief that it slows page loading times and incurs additional costs but that[…]

Understanding Google Analytics – Terms and Definitions

Understanding Google Analytics – Terms and Definitions There’s no doubt that a tool like Google Analytics is vital if you want to understand how your customers are getting to your site and what they are interested in when they arrive and indeed what they dislike. For the uninitiated, the range of tools and their terms[…]

Google Pigeon

Google Pigeon On 24th of July 2014 in the US Google made a small but potentially high impact change to local search results. Although Google have yet to make an announcement regarding the change there is, as you will expect a lot of speculation, monitoring and gossip surrounding the latest update. What is Google Pigeon?[…]

Benefits of a Business Blog

Benefits of a Business Blog A static website that remains unchanged may seem sufficient, but your business could be missing out on several key opportunities. If you’re not regularly updating your site with fresh content, you’re likely losing out on potential search engine visibility, increased traffic and user engagement. Search engines, particularly Google, favour websites[…]

New Facebook Referrals in Google Analytics

New Facebook Referrals in Google Analytics What l.facebook.com and lm.facebook.com Referrals are in Google Analytics Website owners checking their Google Analytics recently may have noticed a mysterious change in their referral section and many are scratching their heads as to what it means. The cause for concern is a couple of new referral sources from Facebook:[…]

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