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Stop Boosting Your Facebook Posts and Use Facebook Ads Manager Boosting a Facebook post is a simple and effective way to increase visibility, but it has its limitations. For businesses aiming to optimise their advertising campaigns, Facebook Ads Manager provides far greater control, targeting options and features. In this article, we’ll explore the key differences[…]
UK Social Media Statistics for 2019 Social media continues to be a vital tool for businesses, regardless of size, whether operating in the B2C (business-to-consumer) or B2B (business-to-business) space. It remains an inexpensive yet highly effective marketing option with great ROI—provided you know your audience and craft relevant, specific messages that resonate with them. To[…]
Social Media Planning for 2020 As we welcome the New Year, it’s the perfect time to turn our attention to planning for the year ahead. If you’re working on your marketing strategy, now is the moment to extend that planning to your social media content. A well-thought-out social media plan can make a world of[…]
Fake News and the General Election Fake news—a term describing news stories that may contain a kernel of truth but are largely exaggerated or fabricated—has become a pervasive issue in the digital age. With the approach of the 2019 General Election, the political landscape has been awash with fake news stories, spreading like wildfire across[…]
15 Social Media Content Ideas Creating a consistent flow of fresh, engaging social media content can sometimes feel like a daunting task. To help spark your creativity, here’s a list of 15 social media content ideas to get you started: Run a Competition Competitions are a fantastic way to boost engagement and expand your reach.[…]
Tell Your Story Giving your followers a unique and engaging experience has become increasingly important in social media marketing. Platforms like Facebook and Instagram are constantly rolling out new tools and features that allow businesses to interact with their audiences like never before. One of the most underutilised tools by businesses is the Story feature[…]
The Final Curtain for Google+ In October 2018, Google announced that it would be shutting down Google+ for consumers, marking the end of a platform that had struggled to find its footing since its launch in 2011. While the announcement didn’t come as a shock to most industry experts, it did close the chapter on[…]
Social Media User Statistics in the UK for 2018 When it comes to effective marketing, knowing your target audience is crucial. Social media provides a powerful way to connect with potential customers, but only if you understand where your audience is and how they interact with these platforms. Here, we take a closer look at[…]
Is Facebook for Business a Waste of Time? With all the changes Facebook has made over the years, particularly the algorithm updates in 2018, some businesses have started to question whether Facebook for Business is still worthwhile. Recent updates appear to favour content from friends and family over that of businesses and many digital marketing[…]
Facebook Did Not Sell Your Data Facebook and the Cambridge Analytica scandal has been big news around the world in recent months, culminating in CEO Mark Zuckerburg appearing before a Senate Committee to answer some pretty searching questions. Many ‘experts’ have been quick to condemn Facebook and put the blame firmly at the feet of[…]
