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Organic Reach for Facebook Business Pages In recent years, the number of Facebook pages that users follow and the number of friends they connect with has significantly increased. This is why your news feed often features posts from your closest friends, family and the pages you interact with most, sorted by ‘Top Stories’ rather than[…]
A Few More Social Media Marketing Tips Social media marketing has firmly established itself as one of the most powerful tools available to SMEs. When leveraged effectively, it can deliver substantial returns on investment (ROI). According to Social Media Today, with the right approach and sufficient effort, social media can offer one of the highest[…]
Are You Making the Most of LinkedIn Long Form Posts? For some time now, LinkedIn has offered users the opportunity to publish long-form posts on their profiles. For small businesses, this presents a fantastic way to reach potential customers and networking partners, helping to build a solid online reputation. When you publish a LinkedIn long-form[…]
Are You Using Instagram to Advertise Your Business? With over 400 million users worldwide and three-quarters of them outside the USA, Instagram is fast becoming the social media platform of choice for a wide range of businesses. While it’s often viewed as a B2C platform, the truth is that Instagram’s highly visual nature makes it[…]
Using Facebook as Your Business Page Facebook can be a fantastic platform for marketing your business and building relationships. Many business owners merge their personal Facebook profiles with their business pages, making it easier to manage both on a day-to-day basis. By using one main account, instead of multiple accounts for each business page you[…]
How to Change Your Facebook Business Page Name Choosing a business name is as important as how you market your company. Your name should be catchy, unique and suited to the service or product you offer. Whether you’re a well-established business using Facebook for marketing or just starting out, you may want to update your[…]
Why Graphics Are Important for Successful Social Media Marketing The old adage that a picture paints a thousand words is more relevant than ever in social media marketing. As humans, we are inherently visual, processing images faster and more effectively than written text. Images grab our attention, spark interest and evoke emotional responses in ways[…]
Why LinkedIn Adverts Are Worth A Look If you want to target business professionals more intelligently, then you need to go where they hang out—enter LinkedIn Adverts. As the biggest business network online, LinkedIn offers a valuable platform for creating fresh leads, attracting followers and reaching your target market more effectively. What Are LinkedIn Adverts?[…]
Facebook Ads – Measuring Your Performance Once your Facebook ad campaign has been approved and is live, you can monitor its performance through the Facebook Ads dashboard. The success of any marketing campaign depends not only on checking progress but also on interpreting the results effectively. Over the last few years, social media platforms have[…]
Facebook Ads – How to Create Powerful Copy Once you’ve set your campaign objectives and identified your audience and established your budget, the next step is to create an ad that stands out and encourages clicks. Facebook Ad Manager makes this straightforward, but the key to success lies in crafting compelling visuals and writing powerful ad[…]
