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15 Ways to Optimise Your LinkedIn Profile Is your LinkedIn profile gathering digital dust, with few views, minimal connection requests and little engagement? If so, it’s not adding much value to you or your business. Here are 15 simple tips to optimise your LinkedIn profile and enhance your networking potential: Complete All Sections of Your[…]
Corporate Photo Shoot – Do Something Different! We’ve all seen them – the board in reception or the “Meet the Team” page on a website with the usual suspects: headshots of the Managing Director, HR Director, Marketing Manager, CEO and so on. While most businesses opt for the standard “face forward and shoot” approach (which[…]
Top 5 Tips for Video Editing This article comes from one of our talented Digital Marketing Apprentices. Over the past couple of months, he has been kept busy editing client videos ranging from competitions for a local garage and beauty product reviews, to workout sessions with a well-known personal trainer. While hiring a professional videographer[…]
New Facebook Profile Video Facebook has recently teased an exciting new feature allowing users to have a short looping video as their profile picture. According to the preview, users will be able to create a 7-second video to display on their profile. While the profile video will be visible from any device, creating and uploading[…]
Importance of Being Consistent on Twitter When marketing your business through social media, consistency is key. Staying in front of your target market and keeping up to date with your followers is essential, especially on platforms like Twitter. Social media and Twitter in particular, moves quickly. Your posts may only be visible for around 10[…]
Facebook Dislike Button Yesterday, Facebook founder Mark Zuckerberg announced that the social media giant is working on introducing a ‘Dislike’ button—or something similar—for its 1.5 billion users. Zuckerberg explained that the new feature is intended to help users “express empathy” for sad or unfortunate posts. For instance, when someone shares bad news or a tough[…]
Could the New Facebook Green Badge Boost Your Business Online? Facebook has long been a platform where businesses can engage with their customers, but until recently, it hadn’t introduced many updates specifically tailored to business pages. This has changed, with a number of new features designed to help companies interact more effectively with fans and[…]
Video Marketing for Small Businesses Video marketing is rapidly becoming one of the most effective ways to promote your brand. Whether you hire a videographer or shoot your own content, incorporating video into your marketing mix can significantly boost visitor engagement and improve your site’s Google ranking. People love to click on videos and when[…]
Why You Should Think Twice Before Posting Your Holiday Snaps! If you’re a Facebook fiend, Twitterholic, a prolific Pinterest poster, or an incorrigible Instagrammer, it’s probably second nature to post your latest adventures on social media for the world to see. It’s never been easier to snap a photo or post a comment that can[…]
Employees as Brand Advocates on Social Media A good idea? On the surface, getting employees to act as brand advocates on social media seems like a brilliant idea. You run a great company and naturally, all your staff are 100% behind your product or service. They’re eager to tell their friends, family and social media[…]
