We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Are Images Slowing Your Website Down? Website speed is a critical factor for improving your search engine rankings. While there are numerous ways to enhance your website’s loading speed, one of the most straightforward and impactful methods is optimising your images. Large, unoptimised image files are often the primary culprits behind sluggish site performance. If[…]
Google Core Web Vitals Tucked away in Google’s Search Console is a powerful report called Core Web Vitals. This tool measures the quality of a user’s experience on your website and provides insights into how well your site performs in key areas. With Google’s new ranking algorithm, Page Experience, scheduled for release in 2021, it’s[…]
User Intent When working on your SEO strategy and optimising your website, the focus often centres on keywords, search engine rankings and the number of onsite conversions generated. It’s frequently seen as a numbers game: the more visitors you attract to your site, the more business you’re likely to gain. However, what’s sometimes overlooked is[…]
What is UX? A popular buzzword in digital marketing, UX stands for User Experience. But what does that mean? If you ask three different people, you’re likely to get three different answers. This can make UX feel like yet another layer of smoke and mirrors from the digital world. However, this article aims to demystify[…]
Major New WordPress Update The highly anticipated WordPress 5.0 officially launched on 6th December 2018, delivering substantial changes to the widely used website platform. This latest update marks one of the biggest transformations in WordPress’s history, particularly with the introduction of the new Gutenberg editor. Why WordPress 5.0 Is Exciting One of the reasons we[…]
Understanding Fetch as Google Fetch as Google is a powerful tool within Google Search Console (previously known as Webmaster Tools) that helps website owners identify and resolve issues affecting their site’s visibility and ranking. This tool enables you to test how Google’s crawlers view and interact with either specific URLs or your entire site, for[…]
Know the Meaning Behind Website Data With tools like Google Analytics, Google Search Console, and insights from SEO software like SEMRush, we have an abundance of website data at our fingertips. But knowing how to interpret and apply this data makes all the difference between simply having information and using it to drive your business[…]
Google Search Console Google Search Console, previously known as Webmaster Tools, is one of the most valuable but underused tools in the Google toolkit. Initially designed to help web developers and SEO experts monitor site performance, Google has gradually added an array of powerful features that offer deep insights into your website’s search data and[…]
Google to Flag HTTP as Unsecure from July For several years, Google has been encouraging businesses, developers and organisations to make their websites more secure. As of July 2018, Google is taking things a step further by flagging all HTTP sites as ‘Not Secure’ on their popular Chrome browser. This is a significant shift, which[…]
Why All SMEs Should Add Cloudflare Cloudflare is a US-based platform designed to enhance your website’s performance and security. Easy to set up and growing in popularity among businesses globally, it’s supported by industry giants like Microsoft and Google. Cloudflare operates as a Content Delivery Network (CDN), a system that optimises how your website reaches[…]
